Mail Delivery Business: How to Choose the Right Vendor to Improve Your Shipping Activities?
Customers like getting marketing and transactional items via postal mail! And 81% of Australians read their mailers immediately, making the mail delivery business successful!
But why does direct mail get more attention than email?
Though email is convenient and quick, direct mail allows recipients to pay more attention to the message. They do not need to dive into thousands of emails in their inbox to find a discount coupon or invoice from a brand.
We also know that conducting a direct mail campaign is hectic and time-consuming. Thus, businesses can employ an automated mail delivery business like PostGrid to get
- Worldwide print and mail services.
- API integrations with your favourite CRMs.
- 100% electronic marketing, transactional, compliance mail, etc.
This blog discusses the benefits of a mail delivery business and how to select the right vendor to match your expectations and goals!
What Is a Mail Delivery Business?
Earlier, companies launched in-house marketing campaigns wherein their staff handled all the manual tasks. These activities included everything, from printing mail items and stuffing them into envelopes to affixing postage and carrying them to the Post office.
A mail delivery business would help them distribute their mailers via postal services. But, they were still required to complete the other tasks of designing and printing items themselves.
Luckily, a mail delivery business works differently today! B2B and B2C companies can automate their print and mail activities using online solutions like PostGrid. It allows them to conduct a well-thought campaign at the click of a button and enjoy the results effortlessly.
Every mail delivery business provides you with different features. Some only help you send your items via Australia Post, while others assist you at every stage of the process!
Thus, be clear about the services you need from your vendor to make an informed choice.
Benefits of Opting for a Mail Delivery Business
An automated mail delivery business enables companies to do better with their shipping processes and avoid waste of time and money.
Here are some other benefits to give you the push you need to switch to an automated mail delivery business like PostGrid:
Cut Clerical Work
Companies no longer need to hire additional admin staff to help them print and send bills to customers or launch a direct mail advertising campaign. They can use the services of a mail delivery business to eliminate manual work and automate everything on an effective online platform.
It also means your existing team members can focus on other business areas instead of worrying about logistics.
Increase Efficiency
Manual work is always prone to mistakes! Your in-house team could spend days or weeks compiling a mailing campaign, and there could still be some errors or discrepancies.
Switching to a mail delivery business enables you to improve overall efficiency and productivity. It lets you complete all your tasks online and not rely on a single person or team to do everything!
Avoid Buying Perishables
How often do you buy printing paper or ink cartridges to print customer contracts or bills?
Do you use printing paper, stamps, labels, envelopes, etc., in bulk while preparing for a print and mail campaign?
If yes, you already know these perishables cost a lot! An effective mail delivery business can help prevent these additional expenses and streamline your shipping tasks! It allows you to outsource your work—and save tons of money, time, and effort!
Also, you don’t have to invest in a high-quality printer with the latest technology and spend on its maintenance. A mail delivery business ensures you can print all your items elsewhere and ship them to the correct recipients without doing anything!
Manage Brand Reputation and Consistency
Employing the solutions of a mail delivery business lets you manage your brand consistency across several campaigns. You can print promotional and financial items like invoices or customer statements of the same quality, improving your brand recall rates!
It also helps you maintain a positive brand reputation by sending professional and elegant-looking items. Remember that every discount coupon, marketing postcard, receipt, cheque, invoice, etc., represents your company. A mail delivery business allows you to produce and ship the best-quality items to your customers to improve visibility!
Things to Consider While Choosing a Mail Delivery Business to Outsource Your Shipping Activities
Below, we have enlisted the factors to consider when selecting a mail delivery business to handle your printing and mailing workflows:
Reputation
Do some research about the mail delivery business you want to select. You may check online reviews or talk to some people who are familiar with the industry. Try to base your decision on customer feedback and testimonials, but do not judge a vendor too much too quickly.
If you have reservations, opt for a free trial or get a demo.
Prices
Select a mail delivery business that offers affordable pricing plans to meet your budget. Unlike in-house campaigns, these automated solutions help you avoid burning a hole in your pockets and launch a mailing program affordably.
But every mail delivery business has different pricing plans, depending on the scope of services they provide!
PostGrid’s print and mail API offers flexible pricing plans to suit the requirements of all companies. You may contact our sales now to discuss your needs and get a quote!
Turnaround Time
The time a mail delivery business takes to fulfil your orders is another crucial factor you should consider. Choose a company that helps you send your materials on time and does not make you wait several days.
PostGrid’s online mail delivery business has a standard SLA of two business days. But you can set your dedicated time expectations, and we can help you launch your campaign whenever you want!
Print and Mail Fulfilment
As discussed earlier, list your expectations from a mail delivery business and see whether a vendor matches them. It is advisable to choose an automated direct mailing company like PostGrid if you need end-to-end printing and shipping fulfilment.
We enable you to do everything from design your items using our pre-built templates to distribution and tracking.
Customer Support System
You might hit a few bumps while sending printed materials via a mail delivery business, so consider their customer support system in advance. Try finding answers to the following questions:
- Is your mail delivery business vendor proactive in responding to your queries?
- Can you contact them whenever needed and expect a helping hand?
- Are they willing to guide you throughout the printing and shipping process?
If not, decide whether you can manage everything without help. Otherwise, select direct mail services like PostGrid, having a 24 x 7 customer assistance system!
Ease of Installation or Setup
Your vendor’s onboarding process should not be complicated and puzzling. Instead, it should be self-explanatory and user-friendly.
Also, the mail delivery business should offer a quick setup or installation process.
PostGrid’s automated mail delivery business offers easy API documentation to help companies integrate our solutions into their existing CRMs in no time. They can also install our automation software on their device and avail themselves of our services to ship efficiently.
Customisation
The mail delivery business you select should offer customisation options to help create items according to your preferences. Here are some examples:
- Paper stock
- Finishing choices
- Mailer types and sizes
- Variable data printing
- Envelope types, etc.
PostGrid allows you to personalise your items by adding the variables you need. For example, imagine you want to send unique postcards with your customers’ names and the years they have spent with you. You can add your variable data as “name” and “number of years,” which would be different for every postcard.
Your mail delivery business may not be equipped to offer such advanced features. Hence, consider these factors before you select a vendor!
Steps to Conduct a Print and Mail Campaign
After selecting your mail delivery business, it is time to assemble all the elements and launch your campaign.
Here are the steps to conduct a successful mailing program:
Design a Comprehensive Plan
Define your campaign objectives in advance because they form the foundation of your mailing activities. They help you make all the decisions about the services of a mail delivery business and how to employ them.
Your goals also dictate when you should send your mailers and to whom.
Listing your expected results beforehand lets you settle on the campaign volume, type, mission, etc.
Audience List
Compile a mailing list of your intended recipients or ask your mail delivery business to help you. It depends on the purpose of your mailing program. For instance, a marketing campaign would require you to send promotional mailers to your prospects. Transactional mailing campaigns would demand a list of your existing clients to send invoices, contract renewals, etc.
Artwork
Your mail delivery business may not have a design team to help with your campaign artwork. And others might charge a fee for these additional services. In such cases, you can hire a designer and instruct them to create something that can fulfil your requirements.
It would need you to spend extra as designers charge anywhere between $10 and $100 hourly. Also, there might be friction while making edits or last-minute changes.
Fortunately, PostGrid’s print and mail services offer free, professionally-designed templates to let you create artwork in minutes!
Response or Performance Metrics
Decide which response metrics you want to add to your mailers to help recipients respond. These elements also allow you to measure your campaign results.
Some mail delivery business vendors help you add custom QR codes or pURLs as a CTA for your marketing or financial mailers.
They encourage readers to respond instantly, helping you drive engagement and improve ROI!
PostGrid’s direct mail solutions help you skip worrying about these steps because you can do everything using the same platform. You need not find different vendors for design and printing or negotiate quotes with every mail delivery business for weeks to get the best deals!
How Does PostGrid’s Print and Mail API Help You Send Offline Mailers Conveniently?
Our online mail delivery business helps companies from all sectors, including healthcare, real estate, retail & eCommerce, insurance, financial services, etc.
It empowers these businesses to draft, print, and ship their mailers under the same roof without bearing manual effort.
Here is how one of our clients generated a response rate of 55% using our automated mail delivery business to send marketing letters:
They are a leading player in the real estate industry and had to send items, like
- Property listings
- Form 1098
- Privacy notices
- Probates & informational materials about inherited properties
- Yellow letters
- Marketing letters, etc.
The client first contacted PostGrid to use our mail delivery business services to send official and compliance-related documents. But, they also decided to conduct a marketing campaign to increase brand awareness and expand their customer base.
Below are the features they used to make their campaign successful:
- Deliver bulk items: PostGrid allows you to send one or a million mailers with the same speed and efficiency. Also, it helps you get bulk discounts on high-volume orders.
- Unique mail identifier: Unlike most mail delivery business vendors, PostGrid helps you add barcodes to your items to track them in real-time. It also helps presort your materials to speed up the delivery process.
- Check campaign progress: Our mail delivery business solutions let you view your campaign reports at all stages. You can always stay informed and finish the following tasks accordingly.
- Print high-quality items: PostGrid’s network of reputed printers help you produce your promotional materials in the best quality possible with appealing finishing and coating.
- Australia Post mailing: You can use the services of our mail delivery business to send your items via postal shipping options. Also, you can opt for add-ons like a signature on delivery.
- Address verification: Businesses can verify their mailing lists with PostGrid before mailing for free. We guarantee a 99.99% delivery ratio, ensuring you do not get mail returns.
Our client benefited from the above mail delivery business features and sent nearly 2,800 mailers for their first direct mail marketing campaign. The response was overwhelmingly positive, with almost 1,540 people responding within only six days of the program’s launch.
Are you interested in getting a quote or discussing how PostGrid’s online mail delivery business works? Sign up here.
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source https://www.postgrid.com.au/mail-delivery-business/
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