All About Mailing House: Why Do You Need One?
If yours is a business that sends out postal mail, you have already heard about mailing houses. Perhaps someone may have suggested it for your business, or maybe you came across the term randomly.
However, many of you may still not have a clear picture of what is a mailhouse or how it can help your business organisation. And many organisations that already have an idea of what a mail house does are not sure if it is a service worth buying.
Hence, we will explain what a mailing house is and why it is essential for your business. You will also find a list of advantages of employing mailing houses for your business. And then you can decide for yourself whether or not your business can benefit from it.
What is a Mailhouse?
A mailhouse or mailing house is an agency that prepares direct mail for business organisations to send to local, national, and international addresses. You may also know them by the name of the mailing agency, which is perhaps more apt for its functions.
The first and foremost reason why business organisations employ a mailing agency is because of the convenience it offers. Many assume that incorporating another agency would only increase their expenses. While the logic behind such an assumption is sound, it is not valid.
Manually processing your business’s direct mail may seem like a good idea to save money. But what you fail to account for is the scope of error in a manual process. A mailhouse not only takes over the complex direct mail process but also frees up your workforce, resources, and time.
Why Does Your Business Need a Mailhouse?
There are numerous ways your business organisation can benefit from employing a mailing agency. Below we list some of how a mailing agency can help you optimise your direct mail operations and put your resources to better use.
Save Valuable Time and Money
One of the things that businesses always wish they had more of is time. With an in-house direct mail process, you are likely to spend hours and even days on a single direct mail campaign. Hence, it is no wonder why more and more businesses find the service offered by a mailhouse more appealing.
The mailing agency takes over all aspects of your direct mail process, saving hours of manual labour. But that’s not all. Mailing agencies also let you have the benefit of lower bulk postage rates and their data management expertise.
Several advanced solutions like PostGrid even offer full automation for your direct mail operations. Full automation means you can eliminate manual errors, which ultimately leads to a minimum return rate of mailers.
Expert Designing and Printing
From real estate to healthcare to insurance, every business vertical uses direct mail for marketing and communication purposes. Unlike a mail house, most business organisations have little to no experience designing and printing direct mail.
A direct mail expert can quickly help you design and print your direct mail. PostGrid even offers a template gallery where you get ready to print templates for your direct mail. You can also use your custom designs for your mailers, and the mailing agency will print them for you.
Advantages Of Using Mailhouse Fulfilment Services
When it comes to direct mail, hiring a mailing house has several advantages for your business. We have listed some of the significant benefits below:
Database Management
The chances are one of the most challenging things you’ve had to do when manually processing your direct mail is database management. With the help of a mailing agency, it becomes significantly easy for your business to manage a customer database.
If you are using a mail house fulfilment service like PostGrid, you can get access to an advanced address verification API. What does it do? It ensures that your address database is clean and accurate by validating your addresses. Some other ways a mailing agency can help you with database management are as follows:
Data Compilation
Mailing agencies often help businesses compile data to a single database from different sources. If you gather the data manually, there is a good chance of data corruption or error.
Data Cleansing
Data cleansing is how the mail house can ensure your database is updated and error-free. Furthermore, it also provides the correct format of your addresses.
Data Sorting
Data sorting enables you to mail your marketing letters in an optimised manner. For example, you can have the mailing agency sort your mailers based on postal code and ensure their fast processing.
Data Security
Most established mailing agencies equip themselves with advanced security and certifications to protect customer data.
Targeting
With more reliable data, it becomes easier for a mail house to help you target your customers. The geocoding feature from PostGrid is a perfect example of this. It enables your business to identify geographical patterns and pitch relevant marketing campaigns to customers.
Easy Personalisation
Personalising your direct mail communication becomes much easier with the correct mailing agency. For example, PostGrid’s fully automated direct mail system can print personalised mailers simply by connecting with your CRM. Personalisation has a tremendous effect on the customer, and with it, your marketing campaign is likely to fail.
Bulk Mailing
Bulk mailing is a nightmare for businesses that do not employ a mailing house. But, with an automated direct mail process, it is as easy as breathing. All you have to do is click the right buttons, and you can set up a bulk mailing campaign for your business with ease.
Direct Mail Inventory
When printing large quantities of direct mail materials, it can be hard to store them securely. But, if you are using a mailing agency, you need not concern yourself with such details. The mailing agency is equipped with the facilities to store your printed materials securely, even if it includes sensitive materials.
What Makes PostGrid The Best Mailhouse Service For Your Business?
Several mailing houses are out there, but not many of them offer full direct mail automation. It means that PostGrid will take over your entire direct mail process so that you can focus on the more critical aspects of your business.
Apart from printing personalised direct mailers for your business, PostGrid also provides an address verification tool. As a result, you can verify the validity of your customer’s address by comparing it against Australia Post’s official address database.
Conclusion
Your business can gain a lot by employing a mailing house to manage your direct mail operations. It saves you valuable time, money, and resources. Considering all the advantages of using a mailing agency, it is worth every penny you invest.
However, choosing a mailing agency may not be easy as there are several options in the market. Your best bet is to invest in a mailing house like PostGrid, which offers full direct mail automation capability.
Furthermore, PostGrid has additional features and tools, such as its address verification API. Direct mail automation combined with address verification is the perfect tool for your direct mail operations. It ensures optimised printing and delivery of your direct mailers at all times.
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source https://www.postgrid.com.au/what-is-mailing-house/
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