How to Select the Right Marketing Flyer Size to Drive More Engagement?
Flyers are one of the most effective, result-driving, and affordable direct mail items for business promotions! But, did you ever wonder what the secret behind their success is? Perhaps, it is the combination of the right flyer size, artwork, and copy. But we are sure there is more to it!
We see flyers everywhere—some stuck on the payphones, some outside a movie theatre, some distributed on the street! However, not all get adequate attention and can help you convert a customer.
Focusing on your flyer sizes and design keeps people from not crushing your flyers and tossing them in the bin!
Today, we will discuss several flyer dimensions to help you make an informed decision—to push prospects ahead of the marketing funnel! Also, we have shared some tips to enable you to design appealing and eye-catching flyers that can improve your ROI.
Why Does Your Business Need Flyer Marketing?
There are numerous reasons to use flyers as part of your marketing strategies, like:
- Informing prospects about your business: The first step is always to inform your audience about your products and services. Using the ideal flyer size dimensions with tidbits about your brand can help you achieve this objective!
- Send coupons to customers: You can send coupons in several formats, like postcards, leaflets, flyers, etc. Some businesses use the standard flyer size and send it as a coupon- while others attach a perforated coupon for customers to tear off. Either way, it is an excellent way to motivate your audience to buy from you.
- Announce upcoming events: Flyers help you get the word about events, like trade fairs, press meets, product launches, seminars, etc. You can print the event date, time, and venue on an average flyer size and send it to a targeted mailing list.
- Increase brand visibility: As said earlier, flyers are everywhere—but so are the businesses they promote! You can increase your brand visibility by distributing flyers at several places to attract your audience. And incorporating the right size of flyers could be your first step!
- Promote new product ranges: If you want to promote a new range of products and services or cross-sell more items, flyers are one of the best ways to do so! You only need to pick a flyer’s size and decide whom you want to target. Automated print and mail solutions like PostGrid can help you design your artwork, produce your items, and ship them—reducing your workload significantly!
What is the Best Size for a Flyer?
The typical flyer size is nearly like a printing paper- 8.3” x 11.7” or the A4 size. However, there are many bigger and smaller sizes available for multiple purposes. You must choose the appropriate size according to your needs and budget.
Here, we have enlisted your most popular options:
The A4 Flyer Size
A4 flyers measure 8.3” x 11.7” or 210 mm x 297 mm. Some may use the 8.5” x 11” letter size. But, there isn’t a massive difference, so you can pick whichever flyer dimension is more conveniently available around you!
A4 flyers are ideal when you need ample space to print images and leave some white space. Thus, you can get creative and include imagery as part of your artwork while not making your flyers look messy.
You can use the A4 size of a flyer to promote your brand, explain a product’s benefits, or discuss an event! They are neither too small nor big, offering businesses a safe choice for their advertising campaigns.
There is no hard and fast rule to hand-out A4 flyer sizes outside your store or on a random busy street nearby. You can give them to attendees at your booth at a trade fair or print and mail flyers to a segmented mailing list.
A5 Flyers
The A5 flyers sizes are half of the A4 size. So, you get two A5 sheets when you fold an A4 size paper or card. Businesses use A5 flyers when the A4 size looks too big for their promotional message.
Yet, A5 flyer sizes offer adequate space for you to tell your brand story to customers. You may include small-sized images or illustrations to make your message pop. These promotional materials serve multiple purposes, like sending Unaddressed Mail or using them as hand-outs.
A5 flyers measure 210 mm x 148 mm, and their flyer size in pixels is 2480 x 1748 px. This size is ideal for making your items look impressive and catching your prospects’ attention.
A6 Flyer Sizes
A6 is not among the standard flyer sizes- but is commonly used by companies from different sectors, like healthcare, financial services, retail and eCommerce, etc. They are half the size of A5 flyers and very lightweight.
If you want to compare flyers with postcard sizes, the A6 flyer size is the same as a postcard. Thus, you may print your artwork on these flyers in landscape format instead of portrait. Or you can stick to the regular orientation, depending on your layout and copy.
There is vast scope to experiment with A6 flyers because they are versatile. You can enclose these flyers into envelopes and send them as direct mail items. Otherwise, you have several options, like sending A6 flyer dimensions as self-mailers or distributing them in a targeted neighbourhood.
A6 flyer sizes are 5.8” x 4.1” or 148 mm x 105 mm. However, their size in pixels is 2528 x 1795 px. Ensure your printing vendor maintains the bleed area of 151mm x 108 mm, so your entire artwork can fit inside your flyer.
DL (Dimension Lengthwise) Flyers
They measure 210 mm x 99 mm or 8.3” x 3.9”. They are one-third of the A4 flyer dimension with a pixel size of 1169 x 2480 px. You usually find DL sizes in business stationery items, like envelopes, notepads, compliments slips, NCR pads, etc. But, they are also ideal for promotional materials, like leaflets, brochures, and flyers.
This handy DL flyer size helps you give customers quick details about your brand more effectively. The smaller size helps readers grasp the content more quickly—increasing brand recall rates.
DL flyers are suitable for letterbox drops and direct mail marketing campaigns. You may also use them as inserts with transactional mail. For instance, you can insert a DL flyer size into your invoice envelope before sending it to a customer. It helps you save on postage and communicate your marketing message more effectively. Also, it is one of the strategies to get repeat business from existing customers!
A7 Flyers
A7 flyers size is half of the A6 size. They offer limited space for your message, so use them when you do not have much to say! These flyers are apt when you want a cost-efficient option to advertise your business.
A7 flyers measure 105 mm x 74 mm or 2.9” x 4.1”. They are small enough to fit in your hand, making them look unique and appealing. You cannot print much on these flyer dimensions, but readers adore such small sizes.
Also, sending smaller flyer sizes allow your prospects to save these items by sticking them to their refrigerators or pinning them on the boards. If you include an offer with a deadline, they might keep your flyers and use the coupon immediately.
However, try keeping your copy short and uncomplicated for your readers to understand your message. You can send them as marketing mail or hand them out to people on street corners. A7 flyer sizes are small enough to fit in a pocket or wallet, convincing your prospects to carry them along.
A3 Flyers
The A3 flyers are broader than the standard flyer dimensions, but they can impact your audience considerably. If you mail these flyers, they stand out from the other items your audience receives.
Imagine going through almost ten bills and letters from the mailbox and finding your large-sized flyer—it can make your recipients stop and read your message.
A3 flyers measure 420 mm x 297 mm or 11.7” x 16.5”. It is double an A4 size flyer, which makes it perfect for printing menus and invitation cards. You can use them for your restaurant marketing programs! Other sectors can also incorporate these flyers to explain their product details, add some tables and illustrations, or get more attention.
The A3 flyer size in pixels is 3508 x 4961 px at 300 DPI and 842 x 1191 px at 72 DPI. You can print bold headlines, images, and multiple-layered graphics on A3 flyers without creating a mess—and drive responses quickly!
How to Select the Right Flyer Size for Your Business?
The size that best suits your business needs depends on several factors, including:
- Your message: Your content largely dictates your flyer dimensions. You cannot print a one-line heading on an A3 flyer and expect it to look good. Similarly, you cannot fill the entire A7 size with words and not leave any white space! Either way, there is either something missing or too much to grasp. So, choose a flyer size according to your artwork.
- Budget: Not surprisingly, larger flyer sizes cost more than the smaller ones. The differences in the rates can compel you to change your preference sometimes. However, PostGrid’s print and mail API can help you print and ship flyers of any size at low, discounted prices!
- Distribution method: How and where you want to distribute your flyers can affect the flyer size dimensions adequately. For instance, if you need to mail your flyers, pick sizes that fit in an envelope, like DL or A6. Alternatively, A3 or A4 sizes are ideal if you plan on taping your flyers to walls.
- Campaign purpose: Now that you know what size is a flyer, you must determine your campaign goals. If you only want to spread brand awareness, you can use smaller sizes like A5 or A6. However, you can switch to A3 flyers if you need to conduct a multi-channel marketing campaign and create a lot of buzz for your new store downtown.
Best Flyer Design Tips You Can Use
Once you learn what size should a flyer be, you should also consider other elements. One of these elements is design—which should complement the size and make your message more visible!
Here are some design tips to help you create a catchy flyer:
- Organise your data: Too much information in a small flyer size may confuse and overwhelm readers. Thus, organise your data and identify the primary points you want to communicate to your target audience. You can use bullet points or blocks to divide your content and make the artwork look neater!
- Brand your flyers: Your marketing flyer dimensions and design must represent your brand and its goals. Thus, do not forget to add your logo and a tagline (if you have one). Also, include your contact details, such as your phone number, mailing address, website link, and email address.
- Use different fonts and colours: Do not limit yourself when it comes to flyer sizes and artwork. You can use different colours and font types to give your flyers an out-of-the-box look. Some businesses stick with their brand colours to improve brand recognition. But you can choose any palette that best suits your messaging!
- Test, test, and test: Before launching a bulk mailing campaign, send out a few samples and record the responses. Test your flyer dimensions, artwork, CTA, etc., and see if they constitute the correct combination. If not, you can make the necessary changes to ensure your campaign’s success.
- Add a relevant CTA and offer: Always add an upfront CTA to your flyers with an exciting offer, irrespective of which flyer size you select. It guides your readers on what to do next and improves your chances of converting more prospects!
How Can PostGrid’s Print and Mail Solutions Help You Work With the Right Flyer Size?
Our online direct mail services allow companies to print and ship flyers to their audience’s doorsteps. Thus, they can guarantee that their prospects see and read their mailers! Also, PostGrid enables businesses to choose any flyer dimension they want—and still get guaranteed results!
Here are some of PostGrid’s most helpful features you must know:
- Service level guarantees: We offer dedicated SLAs for our clients, meaning you can launch a campaign any day. For instance, imagine you want your different flyer sizes to arrive at their destinations one day before your store launch. PostGrid lets you send triggered mail items effortlessly to meet your on-demand needs.
- HTML templates: PostGrid enables you to select your preferred flyer size and design template. We have numerous PDF and HTML templates to help you design your items and make any number of changes—without paying extra to hire a designer.
- Address validation: Our solutions automatically verify all your mailing addresses! It means you do not need to worry if your list has outdated or incorrect information leading to mail returns. PostGrid offers 99.99% deliverability rates, guaranteeing your items reach their correct destinations.
- Standard mail tracking: You can create different flyer sizes and track your mailers from the beginning using PostGrid. Thus, you can stay informed regarding when your flyers reach the recipients so you can conduct the following steps accordingly!
Conclusion
Flyers are an impressive way to talk to existing and potential customers. And you get to select from tons of flyer dimensions and designs. But launching a campaign in-house can be daunting and expensive, which is where PostGrid comes in!
Our print and mail API allows you to skip the complicated parts of executing a campaign and enjoy the benefits of marketing automation. Talk to our sales team now to learn more about flyer sizes and how we help you conduct flyer marketing affordably!
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source https://www.postgrid.com.au/flyer-sizes-dimensions/
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