Direct Mail Statistics

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Direct Mail Statistics

Direct mail marketing is no longer traditional, sluggish, and expensive. Though some marketers are still of the opinion that direct mail is incapable of yielding results, it is quite the opposite.

What is direct mail marketing? It is an offline marketing channel that helps you reach out to your target audience directly. Companies need to send out marketing and transactional communications to their customers. Having something mailed to someone’s physical mailboxes is far more effective than advertising on social media or through emails. Such digital ads can only create hopes that your target audience will view the ad—direct mail assures it.

Today, direct mail marketing is considered at par with the other marketing channels. Companies have understood that adding a personal touch to their marketing communication is the need of the hour. In an era of cluttered mailboxes and social media platforms, direct mail forms emotional connections drive attention and get higher engagements.

Direct mail statistics reflect the reasons for direct mail to be still so popular and can give you an idea of how you can optimise your marketing campaigns.

In this blog, we have compiled a list of direct mail marketing statistics that clearly show how it levels up your marketing game and how your company can benefit from it significantly.

Let’s get started

Direct Mail’s Average Response Rates Are 9% and 4.9% for House Lists and Prospect Lists Respectively

While other marketing channels struggle to get good response rates, direct mail bags an average response rate of 9% for mailing to house lists and about 5% for prospect lists.

These rates have been increasing over the years gradually and are now setting great records. Latest technological advancements and marketing automation are the prime reasons that direct mail is now data-driven. Marketers can segment their audience, personalise their collaterals, and tailor everything according to their audience’s needs.

When you choose to collect data from multiple sources and integrate it into your direct mail marketing campaigns, you are bound to attract higher response rates. In fact, direct mail vs email statistics states that direct mail’s response rate is about 9 times higher than email.

It might be very easy to conduct email marketing campaigns. But, direct mail gets higher responses due to its tangible nature, eye-catching features, and the sense of personal touch. On the other hand, emails are still ads over a screen that can never beat having a tangible thing in your hand which you can see, smell, and touch.

Direct mail marketing success rate is higher than email, social media, and paid search. Moreover, the response rate of the online displays is only 0.3%. These statistics have made it clear that direct mail has the highest response rates.

Oversized envelopes get a response rate of 5%, followed by postcards which can drive response rates of up to 4.25%. Taking such astonishing direct mail industry statistics as the base, marketers can level up and do even better by applying techniques like audience segmentation, customisation, and so on.

Number of Mail Items Australians Receive in a Week

Australian citizens receive an average of up to 10.8 and 7.5 unaddressed and personally addressed mail items a week respectively. These include personal, marketing, transactional, and compliance mail.

Marketers have finally understood the direct mail marketing benefits and have incorporated them into their marketing strategies.

B2B Marketers and Direct Mail Marketing

If direct mail is dead, why are B2B marketers so invested in it?

A Hubspot marketing report from 2019 says that 18% of a B2B firm’s marketing expenditure goes into print advertising and direct marketing. In today’s digital world, spending 18% on an offline marketing channel can’t be neglected. Hence, B2B direct mail statistics demonstrate that direct mail still drives results and can’t be left untapped.

Even though businesses have started using many different marketing forms, they haven’t been able to get direct mail out of the picture. B2B marketers still consider direct mail marketing as an inseparable part of their account-based marketing campaigns- Which is a huge deal in itself!

People are too busy with their personal and professional lives. They might often miss out on their emails or online banners. However, physical mail delivered to their doorsteps is difficult to miss.

Another report shows that 63% of DTC (Direct to Consumer) companies spend on direct mail advertising. Again, it is a huge figure that continues to grow as businesses understand the importance of direct mail.

Australians Prefer to Open and Read Mail On the Spot

Some direct mail statistics Australia presented by Australia Post state that 90% of Australian citizens make it a point to read their mail. 60% prefer reading their mail thoroughly, whereas 54% store mail items for future reference.

Whenever you conduct a direct mail campaign, you would obviously want the recipients to at least open and view your mail. Your next expectation would be that they pay some attention while reading it. Well, the good news is that around 81% of Australians actually open and read their mail immediately. Furthermore, 74% of them read their direct mail pieces attentively, and 65% read everything they receive in the mail.

If you can pull off a campaign with such high open and read rates, you are sure to get a lot of valuable responses. And, this will make you step ahead of others.

According to an article on Forbes, around 42% of direct mail recipients read or scan their mail. It again proves that direct mail draws more attention than other marketing channels and has more persuading power.

While comparing direct mail with email, remember that direct mail has an open rate of up to 90%. On the other hand, email has an open rate of only 20-30%. These direct mail vs email statistics signify the importance of direct mail even in today’s time.

Average Time Taken to Open and Read Mail

Direct mail is long-lasting. Unlike an email or social media advertisement that is seen only for a few seconds, direct mail can engage recipients for a longer time.

We know that a lot of people open and read the mail they receive. Direct mail advertising statistics state that the average time spent to do so in 2.9 minutes. Imagine having a prospect spending more than 2 minutes touching and looking at your well-designed postcard with an attractive headline. It is enough time to catch someone’s attention and deliver a message. With an attractive headline and offer, you ought to get a lot of responses.

Below are a few more direct mail statistics that reconfirm its long-lasting nature:

• On average, marketing direct mail is kept in households for 17 days. It gives enough time to every recipient to read the mail pieces thoroughly.
• 84% of Australians find it valuable to receive important information in hard copy format. It means that they are ready to receive and store direct mail that is useful to them. Hence, companies should send their transactional and compliance correspondence in the mail rather than just dropping in an email.

Talking About the Credibility of Direct Mail

You need a trustworthy marketing channel to be successful. People should be able to rely on that channel for decision making. Once more, you are in luck with direct mail.

33% of Australians say that direct mail senders are always trustworthy. 34% of Australians say that the information communicated through direct mail is always credible. Another study shows that 76% of customers trust and rely on direct mail while making purchase decisions, over digital marketing channels. Hence, companies can use direct mail to reach out to people, earn their trust, and drive conversions.

Direct Mail as an Influencer

Yes, you heard that right. In a study, it was found that 43% of all respondents actually purchased something as a direct reaction to getting marketing mail from a business. Purchases are the end result of direct mail campaigns that marketers wish for. Direct mail ROI statistics show that direct mail is capable of making that happen.

According to a research study commissioned by the USPS, direct mail recipients spent 28% more money than those who did not receive that mail piece. Similarly, they bought 28% more items than the non-recipients.

Furthermore, 62% of direct mail respondents made a purchase within three months. These are some solid direct mail effectiveness statistics that showcase direct mail marketing as a conversion driver. Direct mail not only has high response rates, but also high conversion rates.

92% of millennials make a purchase decision influenced by a direct mail item, as compared to 78% for email. Hence, direct mail continues to beat email marketing.

Direct Mail Attracts a Whopping 29% ROI

We have already gone through some statistics demonstrating the direct mail marketing success rate. However, marketers would want to know the ROI offered by direct mail. Let’s find out.

Some direct mail advertising statistics show that direct mail can offer an ROI of about 29%. It is astonishing enough for businesses to invest in direct mail marketing today.

Earlier, companies used to struggle to get a positive ROI through direct mail marketing because it was expensive. Even after getting a good number of responses, it was difficult to gain much out of it. But now, things are different. PostGrid’s automated direct mail solutions are affordable and can help you get an excellent ROI.

Postcards Are Useful Too

DMA direct mail statistics state that 50.9% of direct mail recipients find postcards to be useful.

Postcards are small and compact. They are appealing to the audience and can catch anyone’s attention. Since they don’t require envelopes, recipients just need to turn them around. Thus, all postcards are viewed. With a 100% open rate and half of the audience finding them useful, postcards are perhaps the best marketing collateral.

Include relevant offers in your postcards to get people to save them. Some marketers also include deadlines so that people act faster. These techniques can help to make your postcards useful and action-driving.

Direct Mail: Persuading the World

Whether it is an email, a social media ad, or a mailpiece, marketing messages should be persuasive. In the case of nonprofit organisations, they should be able to convince people to donate. Other companies want to persuade the customers to purchase their products or avail their services. Hence, all conversions come down to persuasion.

Direct mail’s motivation response is far more than digital media. It is 20% more persuasive. This neuroscience study conducted by Canada Post concludes that this rate can be higher if your direct mail item appeals to senses other than touch.

Millennials Preferring Print Communications

Millennials also pay attention to and respond to direct mail. Below are some direct mail statistics you can use as reference:

• 69% of millennials aged between 18 to 24 say that they prefer paper and print communications over digital. In fact, direct mail vs email statistics reveals that 30% of millennials say direct mail is more effective as compared to email, especially when talking about taking action.
• If your products and services can be used by all ages, it is important to also appeal to the millennial generation. Additionally, businesses that have young people as their target customers also need robust marketing strategies that can appeal to them. With so many millennials preferring direct mail, it makes sense to conduct direct mail campaigns for them.
• 80% of millennials pay attention to direct mail, while 50% ignore online ads. Undoubtedly, direct mail makes its way through the digital clutter and stands out.

Recalling Brands Via Direct Mail

75% of direct mail recipients have reported being able to recall brands immediately. On the contrary, only 44% of display ad viewers can recall brands.

One of the main motives of direct mail marketing campaigns is to build brand image and increase awareness. The more people know about your company, the higher are your chances to drive sales.

Direct mail has the power to make people remember your brand. Since the competition is lower in the direct mail industry, it is not every day that people receive relevant, personalised, and eye-catching items in the mail.

The direct mail industry statistics discussed above indicate that direct mail is memorable. With attractive marketing collateral, you can get people to always remember you and connect with them in a better way. The next time they want to purchase something around your product or service range, they are sure to think of you immediately.

54% of direct mail recipients always remember the contents of their received mail. It reinstates the direct mail marketing success rate.

Sharing Direct Mail With Others

When you send something to someone’s mailing address, it is for the entire household. This is especially true in the case of residential addresses. Therefore, marketers intend to reach out to all the household members by sending a single direct mail item addressed to a single person living there. Fortunately, the trick works for them.

56% of direct mail recipients in Australia share their direct mail items with other household members. Similarly, 58% of Australian households display important mail at their homes. Therefore, there is a great scope for increased visibility and mouth publicity.

PostGrid’s address validation API can help you identify and eliminate duplicates from your mailing lists. You can now save money by not mailing to the same households twice when you can get your mission accomplished by mailing just once.

Less Cognitive Efforts

There are no pop-up ads, display banners, or any other distractions while opening and reading direct mail. Emails might often get ignored and don’t get a lot of attention. But, direct mail is extremely attention-grabbing.

It takes 21% less cognitive effort to look at and process direct mail contents, as compared to emails. It is a single tangible item and has concise contents. Therefore, it is much easier to focus on direct mail and understand its purpose.

Direct Mail Accelerating Online Donations

Direct mail marketing is used by all industries including healthcare, finance, real estate, education, and more. Many non-profit organisations and charities have also turned to direct mail marketing for getting more donations. Some great examples of direct mail collateral for such firms are small postcards and letters with an emotionally appealing headline. You can also include real-life stories of the people helped by the charity.

Direct mail is nostalgic and can make people emotional at times. Using such a marketing channel to convince people to donate seems to be an excellent choice.

In reality, direct mail fundraising statistics have stated there is a 40% increase in online donations due to direct mail.

Direct Mail Generating Higher Conversions With Digital Ads

Digital and direct mail marketing can work together. There is no need to pick one and stick with it exclusively. The best marketing campaigns are always multichannel and include several touchpoints. Therefore, marketers should look into their options and create a multichannel campaign strategy that can yield much higher results.

Direct mail marketing, when used with digital ads, can generate a 28% higher conversion ratio. In addition to this, multichannel marketing campaigns with direct mail and one digital marketing channel generate 118% higher response rates as compared to using direct mail alone.

Real estate direct mail statistics are focused on how well you optimise individual marketing channels. A person might delete your email but might be thrilled to get your direct mail. In the same way, another person might respond to direct mail rarely but is super active on social media. A smart marketer will know to combine different offline and online marketing forms to create one well-thought and effective marketing campaign.

Direct Mail as a Traffic Booster to Your Website

Earlier, we discussed how 30% of millennials say that direct mail is more effective than email in terms of persuading customers. Direct mail is extremely convincing and action-driving. People tend to complete the CTA more often than they would after reading an email.

There are a lot of things you can include in your CTA. From asking people to visit your website to download your application, there are certainly many options available. These actions take prospects further down the sales funnel. A lot of marketers choose to include more than one CTA in their direct mail items so that they can test them.

Direct mail is known to drive 77% website visits, followed by 64% purchases, and 56% program signups. These direct mail marketing statistics are very commendable. They make it clear that direct mail is the new face of the marketing industry.

Not just that, direct mail can drive 53% of store visits and 53% of app downloads. So, no matter what your campaign purpose is, direct mail marketing can help you achieve it. From the earlier engagement steps to the final conversion process, you can accomplish anything with the right direct marketing campaign.

Be sure to always include a CTA in your direct mail items. Insert it at a spot where it is clearly visible and gets attention.

61% of customers visited pURLs, 53% contacted the business through call, and 42% used coupons and codes as part of completing a CTA. The right CTA gets all the credit for driving actions.

Direct Mail for a Personalised Experience

Obviously, direct mail is personal and can create emotional connections. But, it is more evident now as people confirm this fact themselves. 56% of direct mail recipients say that it is a pleasure receiving mail. 55% look forward to finding out the mail contents. 67% say that it is more personal than any online communication form.

Emotional appeal is the first step towards conversion. Your audience should feel happy to hear from you and that will happen only when you reach out to them through an ideal channel. Nothing is better than direct mail to provide that personalised touch.

If you want to connect with your target audience personally, try out direct mail marketing. It is the best way to add a personal touch to your marketing messages and drive engagements.

Some other direct mail statistics compiled together by Australia Post revealed that 38% of direct mail recipients say that direct mail makes them feel important. Furthermore, 39% of recipients say that receiving mail makes them feel appreciated or valued by a business.

Direct mail is the perfect marketing form to appeal to your audience emotionally. Use words and sentences that make people feel special, or like they really need it. The right collateral with the right words can really be a game-changer for your brand.

Increased Response Rates

Adding sophisticated customer data to mail items in order to personalise them increases response rates by 500%. It is too big a number to ignore personalisation.

A direct mail marketing campaign can only be successful if you do it right. While this is true for a lot of things, conducting direct mail campaigns properly can work wonders for your business. Even adding a person’s first name to a postcard increases its convincing power and drives responses. Hence, make sure that you always personalise your marketing campaigns.

78% of customers engage with brand offers only when they are tailored according to their previous engagements with the business. 38% of Australians wish to receive statements and bills in the mail as personally addressed. Therefore, it is recommended that you segment your audience and personalise your campaigns always, even while sending transactional mail.

Direct Mail Can Drive Prospects to Your Online or Physical Store

At times, businesses just want to get customers to visit their stores. Not all types of companies can pull off quick sales without the customer ever visiting you.

For example, if you are a veneers manufacturer and have a store where you display all samples, you would need customers to visit it. They would then see and touch the samples before ordering anything.

B2C and B2B direct mail statistics denote that 56% of direct mail respondents visit the business’s online or physical store. Hence, direct mail marketing is beneficial for businesses of all shapes and sizes.

Over to You

Numbers don’t lie. The direct mail statistics we discussed in this blog dictate that direct mail is far from dead. In fact, marketers have started pumping it with the latest technological advancements to make it smart, relevant, and data-driven.

These direct mail marketing statistics were meant to tell you that it is an extremely effective marketing form that can nurture leads, increase brand awareness, and boost conversions. People appreciate the direct mail novelty and are willing to engage with it, so what is stopping you from conducting a direct mail campaign?

If you are worried about the time and effort required to plan and execute a direct mail marketing campaign, it is time to switch to a smarter alternative.

PostGrid’s print and mail API can assist you in every step of your campaign and even after that.

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The post Direct Mail Statistics appeared first on PostGrid.

source https://www.postgrid.com.au/direct-mail-statistics/

Postal Address Verification

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Postal Address Verification

Companies need to send out mail to their customers, clients, suppliers, and others at some point. For that, they require updated and precise addresses that assure guaranteed delivery.

Spelling mistakes, incomplete addresses, wrong spacing, missing postcodes, incorrect formatting, and other such errors can be costly for your company. Returned and lost mail both lead to wastage. Sometimes, your mail is delivered to the wrong addresses. Such failed deliveries and unnecessary delays can hamper your brand image. This is why postal address verification is crucial. You need to verify every address in your mailing list beforehand.

Postal address verification is the process of:

• Accessing Australia Post’s postal data to get updated and correct addresses.
• Adding in the missing details to make the addresses deliverable.
• Standardizing addresses as per the format prescribed by Australia Post or other postal organisations, in case of international addresses.
• Verifying addresses at rooftop level for better deliverability.

Raw and Postcode Data

You can access Australia Post’s address file in the raw format for conducting saturated neighbourhood marketing and even for other purposes. This file can be manipulated or integrated into your CRM. Basically, it is a list of all Australia Post recognised addresses and allows you to conduct non-personalised marketing campaigns.

There are about 13 million records in this database ready for you to use.

Australia Post address check allows you to target all residential and commercial addresses in certain areas. PostGrid can help companies identify “customer-rich” locations to conduct such location-based marketing campaigns.

There is another file developed and maintained by Australia Post known as the postcode address file. It is a list of all postcodes in Australia and is considered the most accurate and updated postcode database in the country. You can also access the states, territories, and localities associated with postcodes. So, you can instantly find out which postcode belongs to which suburb. It makes it easier to reach the destination.

Oftentimes, people ask “what is my correct postal address?” You can now access these files and find out. However, if you are using the postcode data for commercial purposes, you would need to get a license for the same from Australia Post. Using PostGrid’s address validation API, you need not worry about any licenses and/or certifications as all the data is readily available for you at all times.

Movers Statistics Data

People move all the time. The reason could be changing lifestyle, children, job, or anything else. However, changed addresses can be a great deal of information for companies to process. You might not know if someone changed their address unless you get in touch with them or mail to their address. In addition, you might find it difficult to get your hands on someone’s new address.

With hundreds and thousands of addresses in your database, it is understandable that you cannot identify and record all address changes manually. This is why it is important to access movers’ statistics and related data beforehand. Australia Post provides such data dating back to five years ago. You can check how many of your customers and prospects have moved in the last 5 years and also find out their new addresses.

In case you are looking for someone to answer- What is my correct postal address?, you might find that someone at your nearest post office. So, make an enquiry and get your new address registered. Australia Post maintains the National Change of Address data file to record every address change. Again, PostGrid considers this database while validating your mailing addresses.

International Coverage and Language Translations

Companies dealing with international clients need to verify international addresses frequently. Hence, PostGrid offers international address verification for 240+ countries and territories around the world.

International shipping is quite expensive than national shipping. Therefore, it is necessary that you verify all international addresses before shipping to them. PostGrid’s address validation API is capable of transliterating addresses into different scripts according to the destination country. It can also standardise addresses as per that country’s address format. So, you can be relieved that your international letters and parcels are securely and accurately delivered.

PostGrid’s address verification solutions support several language scripts including Kanji (Japan), Hellenic (Greece), Hangul (South Korea), Arabic (United Arab Emirates), and Cyrillic (Russia) among others.

It combines data from Australia Post and other major postal organisations across the globe to verify all your mailing lists, whether local, national, or international. It makes sure that your mailing capabilities are infinite and you are not restricted by borders.

Address Matching Approval System (AMAS)

AMAS is Australia Post’s certification program that measures the accuracy of all address verification software. PostGrid’s address verification API is also AMAS certified and uses data from Australia Post’s Postal Address File (PAF). It allows you to verify your mailing lists by accessing the most up-to-date and precise database in all of Australia.

The AMAS also does the job of adding unique Delivery Point Identifiers (DPID) to addresses. It helps you to generate barcodes for your mail packages. These identifiers make it simple for companies to track sent mail.

How Does Postal Address Verification Work?

There are four broad steps in postal address verification. All these steps are carried out simultaneously. In fact, PostGrid’s address verification solutions can help you validate thousands of addresses altogether.

• Address Autocomplete: It makes sure you enter complete addresses. Basically, this step adds in the missing details and gets addresses filled in within a few keystrokes.
• Parsing: All mailing addresses are broken down into separate address components for better understanding.
• Standardising: In order for Australia Post to deliver to the right addresses, all addresses must be standardised. Use the prescribed address format and follow all the guidelines.
• Validating: Finally, addresses are cross-checked against an authoritative database to find out whether they are real, valid, and deliverable. If not, the necessary changes are made.

Benefits of Using Australia Post’s Postal Address File for Verification

• Avoiding scenarios of lost mail, failed deliveries, and returned mail to prevent wastages.
• Capturing precise addresses in online forms.
• Saving a lot of time, effort, and money spent in reshipping mail items.
• Saving a lot of time, effort, and money spent in reshipping mail items.
• Improving customer satisfaction by getting deliveries completed on time.
• Being able to verify addresses in bulk to conduct large-scale direct mail marketing campaigns—attracting huge postal discounts.
• Increasing productivity by not burdening employees with manual address verification tasks.
• Eliminating duplicates and maintaining an updated and cleansed database
• Improving database analytics.
• Increasing ROI by more number of successful deliveries and decreased misspending.
• Reducing cart abandonment rates.
• Reducing call times.

Australia Post address check allows companies to have a solid data management system, mail speedily, and improve brand reputation. PostGrid’s address verification API can help you access their database and integrate it into your system, so that you can start mailing right from your CRM.

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The post Postal Address Verification appeared first on PostGrid.

source https://www.postgrid.com.au/postal-address-verification/

International Address Verification

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What Is International Address Verification?

International address verification is the process of standardising and verifying non-Australian addresses. It is similar to local and national address verification, where addresses are checked against the Australia Post database to look out for corrections and make the addresses mailable.

In the case of international shipping address verification, the databases of the USPS, Canada Post, La Poste, Indian Post, and several postal organisations across the globe are used. It is important for businesses that have overseas clients and customers. Having access to accurate international addresses can allow companies to print and mail anywhere in the world. An address verification API like PostGrid that validates and verifies international addresses can help you with it.

Problems Associated With International Address Verification

On getting into the details about the working of an international address verification API, you would know that it is so much more than just comparing addresses with reliable data sources and rectifying them if required.

1. Language: Though the majority of the people nationally and internationally use Latin characters for writing addresses, some people use characters from native languages. Hence, it is difficult to always translate addresses according to the destination country’s language.

2. Address Format: Every country’s postal service has different address formats and guidelines. Some address formats require two spaces between the state and postcode, whereas others have different spacing guidelines. Australia Post requires you to write your state name using abbreviations. Following such address formats and standardising addresses the right way can sometimes get tricky.

3. Delivery Point Identifier: In the case of Australia Post, Delivery Point Identifiers (DPID) are assigned to all the addresses in their database for proper address verification and smooth delivery. But, many countries do not make use of delivery point data, making it difficult to locate certain addresses.

PostGrid’s international address verification solutions can help solve these issues and return deliverable addresses efficiently. From parsing and standardising to validating addresses, PostGrid can help you have access to high-quality data.

Features of PostGrid’s International Address Verification

PostGrid’s API for address verification is secure and easy to use. Find the several features that come along with it below:

Transliteration

Address transliteration is important so that the respective postal organisations can complete deliveries once the mail reaches their country. PostGrid’s address verification API supports several language scripts such as Chinese (China), Kanji (Japan), Hebrew (Israel), Cyrillic (Russia), Arabic (United Arab Emirates), and so on. The API is able to translate Latin to native languages and vice versa as required, hence assuring that the returned addresses are transliterated correctly.

Updated Global Data

Want to have access to international addresses within minutes? Companies that operate an international business and need to mail to international addresses regularly absolutely need to have international address verification software. With the data of around 240 countries, PostGrid can help you check addresses for validity, deliverability, and accuracy altogether. Furthermore, these addresses are updated in real-time, which means that you never have to worry about delays, misplacements, or lost mail caused due to outdated or incorrect addresses.

Address Standardisation

As discussed above, every postal organisation follows different address formats and standardisation guidelines. Therefore, it is a must to standardise addresses correctly before verifying them. PostGrid can help you identify different address components and parse them into the respective address fields and then standardise them accordingly, which makes the verification process much easier.

Rooftop Geocoding

By using PostGrid’s address validation API, you can capture all national and international addresses at point-of-entry and prevent bad data from entering your system. It uses rooftop geocoding to capture precise and valid addresses only. Businesses can thereby complete international deliveries in a hassle-free manner.

Enriched Data

An international mailing address verification API like PostGrid can help you verify addresses in bulk. In order to return completely deliverable addresses, it can also help you in adding missing details such as apartment numbers, street names, postcodes, and more.

For targeted marketing on a global level, you can use PostGrid to segment audiences according to several demographics. Companies can use PostGrid’s print and mail solutions with free international address verification.

Other Features

• PostGrid’s API can be integrated into your website, application, or any other software programs to start validating international addresses right from your own system.
• It uses fuzzy matching to correct addresses with misspellings, wrong abbreviations, incorrect spacing, errors, capitalisation mistakes, and so on.
• You can regularly update your database to delete old addresses and add new ones regularly.

Benefits of PostGrid’s International Address Verification

Save Reshipping Costs

Undoubtedly, international shipping is expensive. Imagine sending mail to the other corner of the world, and the delivery fails due to a wrong address. PostGrid’s international address verification can help you validate addresses before mailing and avoid spending extra on reshipping unnecessarily.

Impress Your Customers

When you incorporate an address verification API into your website or application, it enables your customers to complete checkouts speedily. Moreover, with precise address captures, you can complete deliveries on time. These things lead to satisfied customers that are happy to shop on your website.

Maintain an Accurate Database

Using PostGrid, you can either verify addresses on-demand or in bulk. Either way, it leads the way for you to maintain a precise database with addresses that are completed, parsed, standardised, verified, and validated. Hence, it helps you in data management and data-quality maintenance.

Increase Conversion Rates

A lot of cart abandonments take place due to lengthy checkout procedures. International address verification services can help your national and international customers enter their correct addresses speedily. Companies can improve their website’s user experience and prompt customers to complete transactions, hence increasing the number of conversions.

Other Benefits

• Easy-to-use documentation
• Scalable API
• Transparent pricing with no minimum fees
• 24 x 7 technical assistance
• Data privacy and confidentiality

PostGrid’s international address verification can help businesses serve their international clients better and expand their operations globally with confidence. You can leave behind cross-border complications and verify the addresses of any country.

Verify international addresses at any time and from anywhere and streamline data management activities.

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The post International Address Verification appeared first on PostGrid.

source https://www.postgrid.com.au/international-address-verification/