Edtech Marketing

TABLE OF CONTENTS

REQUEST A DEMO

What Are the Top 12 EdTech Marketing Tips and Tricks to Use in 2023?

The education technology sector is growing massively over the last few years. In 2021, the global EdTech market was valued at over USD 254.8 billion last year!

The EdTech industry is vast and includes much more than companies selling educational materials digitally. It consists of:

• Digital media and educational tools
• School infrastructure
• Learning Management Systems (LMS)
• E-learning programs
• Information and Communications Technology (ICT), etc.

It is hard for companies to plan and execute their EdTech marketing strategies in a competitive zone. Plus, they may face many challenges, like not being able to contact the end decision-makers directly and dealing with lengthy selling processes. 

Luckily, marketing for EdTech helps you beat your competition and overcome these difficulties. This article discusses the most effective ways to connect with your target market and drive sales. 

The Best EdTech Marketing Plans You Must Employ

Below, we have enlisted all the powerful marketing strategies that benefit EdTech startups and help them grow.

Segment Your Audience and Personalise Communications

EdTech businesses need to fine-tune their buyer personas and focus on a niche market. Without such clarity, their marketing EdTech efforts are likely to fail.

Companies must conduct thorough market research to know their potential customers closely. They should try identifying the needs of a specific audience and offering specialised solutions accordingly.

You can start by determining your customer profile- are your customers parents of K-12 students?

Do you sell to school administrators directly? Do your services have more than one type of customer?

It will be easier to formulate advertising plans if you can answer such questions clearly and precisely.

The next thing you need to do is personalise your correspondence with your prospects and existing customers. You cannot use the one-size-fits-all approach in the EdTech marketing industry due to the ever-changing and highly varying needs of customers and growing competition.

Use your marketing research results to plan data-driven campaigns that target your relevant prospects and trigger responses.

Take Advantage of Content Marketing for EdTech

Content marketing is one of the best marketing strategies for the EdTech sector. As an EdTech business, you can post blogs that talk about how EdTech is transforming the face of education in the country. Make your blogs fun and interactive so that readers are motivated to engage with them.

You can choose and work on any EdTech marketing topic you want as long as it’s relevant and can increase your website traffic.

Consider creating a separate blog section on your website if you don’t already have one. Other crucial pages that your website should have include Frequently Answered Questions and Book a Demo.

Plus, you may add guest posts to popular educational websites to offer value to prospective customers and showcase yourself as an industry expert. Your EdTech content marketing strategies should revolve around creating a need and then offering solutions.

There are many more ways to level up your content marketing for EdTech games. For example, you can post whitepapers and ebooks to your website and share their links on social media. The more quality content you publish, the more are your odds of closing deals.

Create and Market Engaging Videos

9 out of 10 people say they want to see more videos from companies. Moreover, an average person is likely to spend at least 100 minutes each day watching videos on their computers or other devices. Thus, video marketing can prove to be a highly effective aspect of your EdTech marketing strategy too.

You can add download links, quizzes, opt-in forms, and other features to your videos to get more traffic and increase conversions.

Make sure to optimise your EdTech marketing videos for all types of devices and browsers. Also, try making short two to ten-minute videos to make them more consumable and shareable.

Develop Creative Social Media Marketing Programs

Both video and social media marketing are major components of your EdTech digital marketing campaigns. You can create interesting social media posts to engage with your audience and generate more leads in your sales funnel.

Social media marketing is also one of the most efficient inbound marketing forms that help you reach out to a broad audience.

Encourage users to interact with your brand by announcing giveaways, collaborating with influencers, and keeping up with the latest EdTech market trends.

Ask your long-term clients or customers to share your posts and leave valuable feedback. This way, you can win over the trust of your prospects and increase engagement on your posts.

Make the Most of Email Marketing

Email marketing can be used as an inbound or outbound EdTech marketing tool, depending on whether you want to connect with subscribed or unsubscribed customers. Either way, you can use it as one of the most result-generating EdTech marketing campaigns.

Email campaigns are helpful across all areas of the EdTech sector. It can help you communicate one-to-one with administrators, parents, students, school board members, coaching institutes, etc.

However, try coming up with some effective plans to increase your emails’ open and read rates. For starters, use attention-grabbing subject lines that either consist of a question or a promising solution to one of your customers’ needs.

Also, use segmented email lists to connect with your most relevant leads. EdTech market segmentation also helps you personalise your emails to match your prospects’ expectations better and make them feel special.

Consider Devising An Omnichannel EdTech Marketing Strategy

Omnichannel marketing plans are the best way to increase brand visibility and customer awareness in every industry. It can help you manage your marketing budget and connect with as many prospects as possible. For example, imagine your targeted audience using social media platforms like Instagram and Facebook majorly. In that case, it makes sense to utilise them both.

By doing so, you can create a consistent brand experience for customers and push them ahead of your marketing funnel. You can combine various offline and online marketing channels, like direct mail, email, pay-per-click, etc., to develop a solid strategy for omnichannel marketing in EdTech.

Know how to unite offline and online marketing channels for offering an integrated customer journey!

Employ Event Marketing

Seeing the huge size of the EdTech market, companies can try hosting events like seminars and conferences. They can invite other industry players to these events and motivate customers to visit them.

You can also participate in various events as key speakers, debate participants, etc. These events are excellent EdTech marketing tactics and can give a lot of exposure to your brand.

In the current Covid-19 pandemic situation, you can also consider hosting webinars and inviting all your prospects as part of your EdTech marketing strategy. This way, you can boost the importance of your EdTech solutions effortlessly and show people how they can make a huge impact in the education sector.

Print and Distribute Marketing Items

Direct mail is another solid EdTech marketing tool for EdTech businesses to use. They can reach out to highly-targeted prospects personally and win over their trust by sending direct mail items.

Recipients can share direct mail pieces with other people, which means your message will probably reach secondary audiences too. For example, you send a marketing letter to a student talking about your e-learning classes. Your letter is likely to be also seen by the student’s parents, who can influence the decision-making process significantly.

Such a direct marketing strategy for EdTech helps boost conversions and improve your brand reputation. If you need help conducting successful marketing for EdTech campaigns, use PostGrid’s automated direct mail services. They can help do everything from designing items to mailing them to the right people.

Improve Your Onboarding Processes

As an EdTech company, try to channelise your effort towards customer onboarding and support. Use a more customer-friendly marketing approach to improve brand image and attract new leads.

Customer onboarding should be one of your most crucial EdTech marketing strategies. Though it may not be great for customer acquisition, it works wonders to increase your retention levels.

Take care that your customers feel appreciated and valued at your company. Try assigning the same member from your sales team for after-sales support to help form personal relationships and feel special.

Quick read: PostGrid for Customer Success Teams.

Leverage Corporate Social Responsibility (CSR)

Fulfilling your CSR is not necessarily an EdTech marketing strategy but can subtly work in your favour. Several people like supporting organisations that complete their CSR duties vigilantly.

You don’t need to do something extravagant to attract your audience’s attention and boost your marketing EdTech plans. Donating to a nonprofit, sponsoring the education of some underprivileged children, or backing up small educational institutes or groups should be enough.

Look Into Search Engine Optimisation and Paid Search

As said earlier, the Australian EdTech market has hundreds of companies operating. Hence, it is hard to stand out from the crowd and make yourself known among customers.

Paid search is great digital marketing for the EdTech channel that lets you advertise yourself and get higher responses. Plus, it is cost-effective as you only pay for the clicks you get on your ads and not for the number of people who see them.

It would help if you also used SEO as a crucial aspect of your digital marketing strategy for an EdTech startup. It helps your online blog posts, videos, social media ads, etc., reach more people and attract higher engagement levels.

Automate All Your EdTech Advertising Tasks

Marketing automation helps you in several ways, like saving time, effort, and resources. It also increases the efficiency of your marketing efforts and improves productivity.

You can automate every EdTech marketing strategy from email to direct mail advertising campaigns. PostGrid’s direct mail API can help you automate every step of your campaign, like creating items, printing them, validating address lists, tracking results, etc.

Read more: Australia Address Format.

PostGrid’s Direct Mail Automation Solutions for the EdTech Industry

As established above, there is more than one way for businesses to promote their EdTech products and services. In fact, you can also get more creative and come up with other ways to contact your prospects, like billboard advertising. 

EdTech marketing is not simple as companies face several hardships throughout the way. But, it is also not impossible to achieve positive results and expand operations. 

PostGrid’s automated postal mail API can help you improvise your EdTech marketing strategy. Here’s how:

Build Segmented Mailing Lists

We already know the significance of EdTech marketing segmentation and how it can help you land better leads. PostGrid makes your job easier and allows you to compile highly-targeted mailing lists from scratch. This way, you can narrow down your target audience and reach out to prospects who will most likely buy from you.

PostGrid also helps you standardize and verify mailing addresses to avoid lost mail and returns.

Design Eye-Catching Pieces

Making your items eye-catching and appealing is a sure way to turn some heads. With our free HTML and PDF templates, you can get creative and create result-driving mail items.

Skip the Legwork of Printing and Stuffing

Direct marketing for EdTech firms can take a lot of your time and effort. Fortunately, you can use PostGrid’s direct mail API and automate manual tasks, like printing thousands of mail pieces, stuffing them into envelopes, and labelling them.

Integrate Our API Into Your CRM

EdTech marketers can integrate our API into various software applications, like Hubspot, Salesforce, Marketo, etc. Hence, they can start printing and mailing right from their CRM. 

Want to explore more about our Zapier integration? Click here.

Our zero-code integration makes your EdTech marketing efforts simpler and faster, as you can complete the entire process without any technical expertise.

Distribute Your Marketing Materials On Time

With PostGrid, you need not wait in a long queue outside the Post Office to mail your items. You can plan your EdTech marketing strategy, integrate our API, and get started!

PostGrid handles everything from design to distribution. Also, there are no minimum volume requirements or monthly fees in the picture. 

Measure Campaign Performance

You can access your campaign reports and insights from your dashboard. All you need to do is login into your PostGrid account and navigate your customised dashboard. 

Don’t have a PostGrid account yet? Click here to make one and see our top-notch services in action.

Conclusion

Marketing for EdTech sounds complicated and daunting. Maybe it is the case with some EdTech firms, but you can change that with some planning. All the EdTech marketing campaign ideas mentioned in this blog can help you achieve your goals and improve your ROI.

You can use PostGrid to streamline your offline marketing activities and get the best out of your EdTech marketing campaigns. Drop us an email now or request a demo right away!

Ready to Get Started?

Start transforming and automating your offline communications with PostGrid

SIGN UPREQUEST A DEMO

The post Edtech Marketing appeared first on PostGrid.

source https://www.postgrid.com.au/edtech-marketing-strategies/

What is “Awaiting Fulfillment”

TABLE OF CONTENTS

How To Ensure An Effective Awaiting Fulfilment Stage For Your eCommerce Business?

Effective order fulfilment is a must for any online retail business. Most eCommerce businesses have all the advanced tools to ensure adequate fulfilment. Unfortunately, many need to gain the knowledge to use these tools efficiently. Terms like “awaiting fulfillment” often confuse eCommerce companies.

An eCommerce company can only serve its customers well if they know how to track their orders and understand all the associated terms. Here, we explain every time associated with eCommerce order delivery and tracking, including the “awaiting fulfilment” status.

What Does Awaiting Fulfillment Mean In Order Status?

The “awaiting fulfillment” order status the user sees when tracking their online order implies that the logistics team is still processing their order. It is the stage at which the logistics team picks the ordered item as per the invoice and packs it using the appropriate shipping boxes.

An item that is still in its awaiting fulfilment stage is yet to be ready for shipping. Typically the eCommerce customer overlooks the awaiting order fulfilment stage because the shipping process is often fast. Most customers never notice several steps in online order fulfilment, just like the awaiting order fulfilment stage.

The system marks the order as completed as soon as an eCommerce customer places an order online and makes the payment. Additionally, the system then moves the order to the logistics team and takes care of the order from there. Your logistics provider is likely handling several other orders, which could also be awaiting processing. At this stage, the order is in the awaiting fulfilment stage.

Suppose the customer tracks their order while the logistics team still packs it. In that case, their order status will show “awaiting fulfilment.” An item awaiting order fulfilment status is yet to begin its order fulfilment process.

Understanding Order Statuses In eCommerce Fulfilment

The eCommerce customer need not know the different order statuses involved in eCommerce fulfilment. If they ever come across a term or order status unfamiliar to them, they can wait for a few hours, and the order status will change by itself. However, understanding order statuses like “awaiting fulfillment” is a must for eCommerce companies.

For instance, a frustrated customer could come seeking your help after noticing their order status stuck on “awaiting fulfilment” for several days. You need a clear understanding of these terms if you wish to answer customer queries concerning order tracking. The order fulfilment stages may make little sense to eCommerce customers, which can often lead to customer queries.

The customer needs help understanding what is awaiting fulfillment or other stages in order delivery. But an eCommerce company can not afford this luxury of ignorance. You must understand these different stages in online order fulfilment to optimise them for quicker and more efficient deliveries.

Doing so can help you minimise the order cycle time or the time between placing an online order to shipping the item. Below, we discuss the various order statuses or stages in eCommerce fulfilment, starting from order placement to delivery. So let’s look at the different order statuses before and after the awaiting fulfilment stage.

Stage 1: Submitted For Fulfilment

Once the eCommerce customer pays for their order, and you (the online retailer) confirm it, the order enters the “submitted for fulfilment” stage. You can also think of this stage in order fulfilment, where you hand over the order details or invoice to your logistics partner. The “submitted for fulfilment” stage starts before the “awaiting fulfilment” stage.

Order tracking terms or order statuses like “submitted for fulfilment” may not sound familiar to you. If that is the case, it is likely because this order status rarely pops up on order tracking notifications. Your aim should be to jump directly to the order fulfilment process and minimise the waiting time for your customers. It also involves jumping over the awaiting fulfilment stage of the delivery process.

You must always complete all of these stages for successful order delivery. But you can speed up the process so that the customer never has to come across these stages during which the ordered items remain practically stationary. Even after optimisation, the customer may still see order statuses like submitted for fulfilment and awaiting fulfilment now and then.

It is critical to understand if you see the “submitted for fulfilment” status because it confirms the customer’s payment. At this point, the order is ready for other stages in the delivery process, including the “awaiting fulfilment” stage.

Stage 2: Pending Fulfilment

The second stage, or order status in eCommerce delivery, is called the “pending fulfilment” stage. Companies use the terms “pending fulfilment” and “awaiting fulfillment” interchangeably. In this stage, your eCommerce company’s logistics partner accepts your request for order fulfilment.

Once the logistics partner receives and accepts your request, it starts picking the relevant items from the inventory and packing them. The awaiting fulfilment process even includes choosing the appropriate shipping boxes for your orders.

That’s not all. Sometimes, the customer may track the order to find it “on hold”. The order tracking typically shows “on hold” when the item is still in the “awaiting fulfilment” stage. It generally indicates that there is some important information that you must add to the order.

Your logistics partner can not fulfil the order without the missing details if the tracking details show the order is “on hold”. Partial label details, missing customs information, Etc., are some of the common reasons for your awaiting fulfilment items to become “on hold” items.

The good news is that you can provide the missing details and immediately re-initiate the order fulfilment process.

Stage 3: Partially Shipped

An item that reaches the “partially shipped” stage implies that the logistics partner only shipped a part of your order. The “partially shipped” phase happens after the “awaiting fulfillment” process. Typically, such situations arise when the customer orders an item, and it quickly becomes out of stock.

If such a situation arises, the logistics partner may split the shipment and send only a part of the order to the customer. The logistics partner sends the rest of the order as soon as the item is back in stock. However, your goal must always be to avoid “partially shipped” and “on hold” situations.

Stage 4: Shipped

One of the more common terms in eCommerce tracking is “shipped”. As far as the customer is concerned, the “shipped” stage or status is the most crucial. But to speed up your order delivery, you must complete the other steps in fulfilment, including the “awaiting fulfilment” stage.

The sooner you can forward your eCommerce orders to the “shipped” stage, the better it is for your custome, eCommerce companies calculate the delivery date from the day of shipping the order. Hence, you must minimise the time for other stages before shipping, including the “awaiting fulfillment” stage.

One good news about the “shipping” stage is that shipping companies provide you with accurate estimated delivery dates. It includes every shipping company in Australia, including Australia Post, DHL, FedEx, and more. With other stages in order delivery, like the “awaiting fulfilment” stage, you don’t have to share an update with the customer.

But once the order reaches the “shipped” stage, you must share the update with the customer, including the tracking details. And the notifications must not stop with the “order shipped” message. It would help if you conveyed all important updates after, such as “in transit”, “package out of delivery”, Etc. The “shipped” stage is much more relevant than the “awaiting fulfilment” stage.

Stage 5: Delivered

The last and final stage in eCommerce order fulfilment is the “delivered” stage. It is the most satisfactory order update for an eCommerce customer. Your customer can only see the “order delivered” status after the shipping service delivers the item to the recipient. Customers have no trouble decoding this delivery status as it does not use a confusing term like “awaiting fulfillment.”

The item does not necessarily have to reach the hands of the recipient to enter the “delivered” stage. Your shipping company may leave the package at the customer’s home or garage, where they can pick it up. One of the concerns about the “delivered” stage compared to “awaiting fulfilment” is wrong labelling.

The shipping service may sometimes wrongly label your orders as delivered. If this happens, the customer has to report it to your eCommerce company, and you must sort the same for the customer. But despite your best efforts, you may still face issues reaching the “order delivered” stage on time. Any delays in the earlier stages, including “awaiting fulfilment”, can lead to delays in the delivery.

Holidays, hold-ups due to customs, extreme weather conditions, etc, are some of the reasons your delivery may face delays. These are unforeseen circumstances, and there is not much you can do to avoid them. On the other hand, you can optimise your processes in different stages, including “awaiting fulfilment”, and avoid unnecessary delays.

What Is The Difference Between Awaiting Fulfilment, Pending Fulfilment And Awaiting Shipment?

An eCommerce order must pass through different stages before finally reaching its destination or the customer. Sometimes the same steps in order fulfilment may have other names. Take pending and awaiting fulfilment, for example. Many companies use both these terms interchangeably due to their similarities. But does that mean they are both the same? Let’s find out.

Are Pending And Awaiting Fulfilment The Same?

The pending and awaiting fulfillment stages are very similar to each other. They both involve processing your eCommerce order by picking the relevant product from the inventory based on the order details.

Once the logistics team has the relevant items, they pack them into appropriate shipping boxes and prepare them for shipment. You can see the same process in pending and awaiting fulfilment processes. Hence, you can use both terms interchangeably for all practical reasons.

Are Awaiting Shipment And Awaiting Fulfilment The Same?

Although the delivery stages “awaiting shipment” and “awaiting fulfilment” may sound similar, they are not the same. Suppose a customer racks their eCommerce order to find the order status is “awaiting shipment”. In that case, the eCommerce order is all set to ship. In other words, an item in the “awaiting shipment” stage is packed and ready, literally awaiting its shipment.

The “awaiting fulfilment” stage comes right before the “awaiting shipment” stage. Here the logistics company is still preparing the item and packing it into appropriate shipping boxes. When the items are still in the packing phase it means that it is not ready for shipping yet. In the “awaiting shipment” stage, the package is ready to ship once the packing is complete.

What Are The Reasons For Longer "Awaiting Fulfilment" Status Of eCommerce Orders?

It is possible for eCommerce orders to take longer to reach the order awaiting the fulfillment process for a number of reasons. The waiting fulfilment stage is usually short, thanks to advanced logistical capabilities. However, delays can still occur despite using automated solutions. Here are some significant reasons that can lead to a more extended awaiting fulfilment stage for eCommerce orders.

Inability To Find The Item For Shipment

The inability to find the item for shipment is arguably the number one reason causing delays in the “awaiting fulfillment” stage. Inaccurate communication and inefficient warehouse management are two main culprits behind such delays in order fulfilment.

The practical solution to this problem is ensuring effective inventory positioning and management. Inventory positioning can significantly help you streamline your “awaiting fulfilment” stage.

For example, placing hush SKU items on the lower racks can help the logistics to access high-volume products better. As a result, it efficiently accelerates the “awaiting fulfilment” stage for your eCommerce business.

Incorrect Inventory Management

Improper inventory management could also contribute to a longer “awaiting fulfilment” status for your eCommerce business. Inefficient management can lead to problems like running out of stock on high-demand products and overstocking on low-demand products.

As a result, back-orders can increase, and inventory space is used in an inefficient manner. The problem can also lead to higher rates of return orders and inefficient inventory management. Your logistics team could spend days finding the relevant items simply because of inefficient inventory management.

How To Use PostGrid's Direct Mail Automation Tool For Effective eCommerce Order Fulfilment?

Automating is the best way to optimise your eCommerce order fulfilment process, including the “awaiting fulfilment” stage. PostGrid’s direct mail automation solution is an excellent example of how automation can help you streamline your order fulfilment process. Following are some ways you can use PostGrid’s automated tool to optimise your order fulfilment process.

Send A Postcard To Check The Customer’s Address

Effective eCommerce order fulfilment requires accurate customer addresses. You can always use PostGrid’s address verification tool to verify the deliverability of your addresses.

However, it is best to test the mailing addresses by sending a postcard to optimise your order and the awaiting fulfilment process for your business. And the best part is that our PostGrid for eCommerce even supports a bulk mailing feature that facilitates better marketing and communication for your business.

Conduct Fully-Automated Direct Mail Campaigns

Automated direct mail campaigns are an excellent way to sell your products, especially if you want fast results. You can send direct mail marketing materials with a QR code leading directly to the product or checkout page using PostGrid. It can help optimise your inventory by quickly selling products taking up too much space. As a result, you can effectively minimise the “awaiting fulfilment” stage.

Talk to our experts to find out how to use PostGrid’s fully-automated direct mail tool to optimise your awaiting fulfillment stage and eliminate delayed deliveries!

Ready to Get Started?

Start transforming and automating your offline communications with PostGrid

SIGN UPREQUEST A DEMO

The post What is “Awaiting Fulfillment” appeared first on PostGrid.

source https://www.postgrid.com.au/what-is-awaiting-fulfillment/

Address Checker: Validate and Verify Postal Addresses

Australia, US & 245+ Countries Address Checker Service

Capture the right address every time. 245+ Countries Covered.
Get Accurate Global Address Data Everytime.

TRY IT OUT

output Address result

3075 14th Ave. #212, Markham,
ON, L3R 5M1, Canada

Try for Free. Sign Up for International Address Verification API

TABLE OF CONTENTS

REQUEST A DEMO

Address Checker: Verify Australia Postal Addresses

There are several reasons why companies need to maintain cleansed and updated mailing lists. Some of the reasons are conducting direct mail campaigns, completing orders, sending transactional mail, and so on.

Did you know that 4 in 10 Australians change their addresses every five years?

Moreover, 15% of Australians move every year. Therefore, it is obvious that every year the Australia Post database witnesses tons of address changes, and you need to keep up with them.

Sending mail to unverified addresses is a gamble, but there are high chances that most of your mail items would not get delivered. Misspellings, incomplete or missing details, wrong abbreviations, wrong postcodes, and other such things can result in failed deliveries. Such mistakes are highly common and can lead to huge waste.

An address checker API or software can be the solution to all these problems. In this blog, we would be discussing address verification and how an address checker can make your everyday work so much easier.

What Is an Address Checker to Verify Postal Addresses?

An address checker can help companies cross-check and verify their mailing addresses before mailing anything to them. It is vital to save time and money spent over reshipping items. An address checker can determine whether your mailing addresses are real, correct, and deliverable. Oftentimes, some addresses are real and yet not deliverable or correct yet invalid.

Address checking and verification solutions can help identify addresses that cannot be mailed to. They further help you correct such addresses and make them mail-ready. Hence, you can make sure that all your mail items are delivered to the right addresses without any delays, issues, or confusion.

How does address verification work?

It is a process made up of several steps that are completed simultaneously by the address checker. The initial steps are to address parsing and standardization. Address parsing is breaking down addresses into different address components such as the unit number, building name, street name, suburb, and state. It helps in auto-filling the different components into their respective address fields for better clarity and standardization.

Address standardization can become difficult if addresses are not parsed correctly. It is the process of arranging address components in the right format as per the Australia Post address guidelines. For sending mail through Australia Post, all addresses must be in the right format, or else your mail will never reach on time. Address parsing and standardization are two preparatory steps that help to verify addresses accurately. Though these steps sound easy, doing them regularly and for bulk addresses is extremely time-consuming and hectic.

Businesses should make sure to use an AMAS-certified address checker like PostGrid. The Address Matching Approval System (AMAS) certification is to ensure that all addresses are verified against the Australia Post Postal Address File (PAF). PAF is known to have millions of address records, including PO boxes. Hence, AMAS-certified addresses are up-to-date, correct, and deliverable.

Australia Post Address Verification and Third-Party Solutions

Australia Post offers address validation solutions and access to their raw address database through their data partners, who can also be referred to as third parties. Other than that, Australia Post offers various services that are important for companies to update their mailing lists regularly.

The National Change of Address service is meant to record all address changes during a year. It helps them update the PAF and help citizens get their mail received accurately. The service also benefits companies by notifying them of all the registered address changes. However, residents need to provide their consent for getting their updated details shared with certain companies under the Notify Organisations service. This way, marketers can filter out people who have voluntarily opted out of receiving any mail.

There are certain address checker APIs and software like PostGrid that can offer several helpful features and benefits. PostGrid can help you check and verify addresses in bulk and at point-of-entry. By verifying addresses before entering your system, you can make sure that your mailing lists are ready to be mailed without any delays, which is important for completing customer orders. Otherwise, marketers can process mailing lists with bulk addresses for verification.

It is better to use third-party solutions as you get a better interface to work on, more features, flexibility, and fuzzy matching. Australia Post may not be able to correct misspellings or other mistakes, but a third-party address checker can. PostGrid can replace your wrong street names with the right ones, add missing postcode digits, correct misspellings, and then proceed to return highly accurate addresses.

Moreover, PostGrid offers print and mail automation solutions. Along with verifying addresses, you can actually create, print, and send your mail items anywhere in Australia and abroad.

Why Choose PostGrid’s Postal Address Checker?

PostGrid’s address verification API can be integrated into the company’s CRM, accounting, payroll, and other software to start checking addresses without any technical expertise. It is ideal for bulk address verification as the API can process several requests at the same time. For a company sending out direct mail items on a regular basis, getting addresses verified in bulk can be a strong performance booster.

Manual data entry is prone to errors. PostGrid’s fuzzy matching capabilities can identify addresses and correct them even when there are several errors in the inputs. Another useful feature that PostGrid has addresses autocomplete. This feature can help companies reduce the checkout time on their websites and applications and also improve their user experience. It encourages people to purchase from the brand as they no longer need to type their entire address manually.

PostGrid’s address checker API can combine geocoding and Australia Post’s PAF to return precise addresses just within a few keystrokes.

Additionally, PostGrid allows real-time mail tracking, measuring campaign performance, managing user permissions, taking care of direct mail compliances, and more that makes it so much more than an address checker. It is the all-in-one solution to all your print and mail needs.

Reasons For Receiving Invalid Addresses

Sometimes, even valid addresses can be marked as invalid by an address checker. It happens due to some possible reasons as below:

Fake Addresses

Some people make up fake or imaginary addresses while shopping online or filling up a survey form offline. They either don’t wish to reveal their real address or are just browsing on your website with no actual intention to buy. Either way, your mail deliveries to these addresses are sure to fail. Fake addresses as such are not present in any database and are hence marked invalid.

Incorrect Addresses

The main job of the address checker is to identify incorrect addresses, which it does. Incorrect addresses are always marked invalid, irrespective of whether they are valid but have a minor misspelling. PostGrid can help you correct errors and allow addresses to be marked valid.

Not Occupied and Not Registered Addresses

Any address that is not registered with Australia Post will be marked invalid even if it is correct and deliverable. Addresses that are vacant or not occupied are also shown as invalid.

Wrapping Up

Oftentimes, companies think that they do not need an address checker because they only have to verify a few addresses. However, PostGrid’s address verification API also enables you to verify addresses on-demand and only pay for that. Hence, it is handy, efficient, time-saving, cost-effective, and precise. It is ideal for verifying national and international addresses, whether on-demand or in bulk.

Ready to Get Started?

Start transforming and automating your offline communications with PostGrid

SIGN UPREQUEST A DEMO

The post Address Checker: Validate and Verify Postal Addresses appeared first on PostGrid.

source https://www.postgrid.com.au/address-checker/

Thank You for Your Hard Work

TABLE OF CONTENTS

How To Effectively Say "Thank You For All Your Hard Work" To Your Employees?

For a business to succeed in the market, they need loyal customers and dependable employees. Most companies put all their effort into ensuring the satisfaction of their customers. But when it comes to employee satisfaction, many companies underestimate its importance. As a result, they often forget to say “thank you for all your hard work” to their employees.

If your company is a big machine, your employees are the gears that keep churning to ensure it works properly and delivers the desired results. Think of the thank you for your hard work message as the lubricant you need to ensure the proper functioning of your employees (or gear). Here we discuss the significance of employee appreciation and the role of the thank you a message to your employees.

Employee Satisfaction And “Thank You For All Your Hard Work” Message

Most business organisations invest so much time and effort into ensuring customer satisfaction that they sometimes forget about their employees. While it is essential to prioritise customer satisfaction, ignoring the same for your employees could be a grave mistake. A simple “thank you for all your hard work” message can help you win over your employees.

There are several ways a company can show its appreciation to its employees, including monetary and other rewards. However, it is not practical for a company to hand out bonuses and financial benefits to its employees. Sending a “thank you for your hard work” is a low-cost but effective way to boost employee morale.

According to Seek, a leading recruitment site in Australia, one of the five most important reasons employees leaves their company is dissatisfaction. And the statistics show that this applies to well-paid positions too. Sometimes, your employees need validation more than any rewards or benefits. A thank you message or letter is a good way to validate employee efforts.

Most businesses realise very late that awarding a fair salary for the employee’s competence is different from showing appreciation. If you are not self-aware and thoughtful about your appreciation efforts, they may never have the desired impact. So, how you present the thank you for your hard work message to employees is crucial.

Why Should You Send A “Thank You For All Your Hard Work” Message To Your Employees?

There are numerous benefits to showing appreciation to your employees and their hard work. Here are some of the most significant benefits of sending your employees a “thank you for your hard work” message.

Recognise Hard Work: 

The first and foremost reason for saying “thank you for all your hard work” to your employees is to show recognition. You don’t have to wait till the appraisal period to show your appreciation to your employees. For example, you can directly go to an employee and say how you appreciate them working overtime for the timely delivery of a project.

Even verbal appreciation can go a long way in boosting employee satisfaction. But, if you want to convey the “thank you for your hard work” message more effectively, you need a more thoughtful approach. Sending a personalised postcard, for example, is an excellent way to show appreciation. Employees are more likely to respond positively if verbal and written communication are combined.

A personalised “thank you for your hard work” letter appeal to the reader’s emotional side. With enough personalisation, the postcard can also show how closely you observe the employee’s commitment to the company. Fortunately, you can use direct mail automation software to print personalised letters and mail them to save time and effort.

Renew A Sense Of Commitment:

Loyal employees and their commitment towards your company can decide its future. A strong commitment holds your employees to your company for more extended periods. Your last goal is to invest time and resources into training employees only to have them leave due to feelings of underappreciation. A simple “thank you for your hard work” message can help you with this.

The thank you for all your hard work message not only shows your appreciation but also how you are tracking the employee’s performance. By doing so, your employees understand that you notice their efforts, which can renew the sense of commitment inside them. It is also ideal for hinting at the incentives they can expect in the future for their hard work.

You don’t need us to tell you how to provide incentives for your employees because you likely have a plan for it already. However, remember to give employees incentives to strive for and achieve their goals. Your ‘thank you for your diligent work letter will be most effective if you hint at future incentives or growth opportunities.

Boost Employee Morale:

Conveying the “thank you for all your hard work” message to your employees helps you boost the workplace morale. A lack of employee morale can often lead to friction within the organisation or team. By recognising your employees’ hard work, you can boost confidence and create a work environment that encourages trust.

By conveying a “thank you for your hard work” message you can also help team members converse and connect with their coworkers. It ultimately leads to your employees forming friendly relationships improving your employee retention rates. Enhancing collegial motivation also significantly impacts employee morale, helping you build a healthier work environment for employees.

Other effective ways to boost employee morale is to organise social events or workspace collaboration. They facilitate friendly relationships within the organisation. Mentioning collaborative efforts in your “thank you for your hard work” letter is a great way to encourage teamwork. Nonetheless, you must follow up the message with team-building activities for the best results.

5 Most Effective Ways To Say "Thank You For All Your Hard Work" To Your Employees

An employee appreciation program is the best place to start if you wish to convey your “thank you for all your hard work” message. It involves using data from multiple sources to recognise employee efforts. An effective thank you message uses the data from these sources to help you formulate personalised messages to boost employee morale.

The most effective ways of saying “thank you for your hard work” to your employees are the ones that show thoughtfulness. Using a generic message and delivering it via text can hardly have the impact you want. Here are five thoughtful ways,  you can thank your employees for their hard work and mould a better relationship with them.

#1 Personalised Letters

Nothing says that you value and appreciate your employees more than a personalised “thank you for all your hard work” letter. Letters are unique from email and other digital communication because it shows thoughtfulness. Sending an automated digital message is the same as saying, “we appreciate your efforts for the company, and here is our thank you note.”

Automating your digital message is effortless, but it hardly impacts its recipients emotionally. On the other hand, a personalised letter shows that you took time and effort to prepare and mail it. You can attach some form of incentive to the thank you for your hard work message to maximise its impact.

Mailable gifts, award announcements, etc.,  are a few things you can send with your employee appreciation letter. Adding rewards to the “thank you for your hard work” letter significantly enhances its effectiveness. You can quickly send personalised letters to your employees using PostGrid direct mail API after connecting it with your website and HRM/CRM solution.

#2 Personalised Postcards

Postcards are another excellent way to convey your thank you for your hard work message to your employees. Due to its limited printing capacity, its personalisation capabilities aren’t as high as letters. At the same time, it is also highly cost-effective because of its size and lack of envelopes.

Postcards are ideal for recognising employee milestones and other special events. In addition, it’s the ideal choice for mailings containing redeemable coupons. Designing a postcard to say “thank you for all your hard work” may be challenging. Fortunately, advanced direct mail tools like PostGrid have a free template gallery and editor.

Another advantage of using personalised postcards for your business is that you can use them to show your appreciation differently. You can show your appreciation for your employees without saying, “thank you for all your hard work”. For example, you can send a thoughtful postcard to your employees for special occasions like birthdays, work anniversaries, Etc.

Check out our previous blog to learn how to write an effective postcard for your business.

#3 Personalised Short Notes

The simplest way to thank your employees is to leave them little personalised notes. You can use everything from postcards to tiny post-it notes to deliver a short and personal “thank you for your hard work” message to your employees. The message can be minimalistic, like “we appreciate all you do for the company!”

You can get creative with the short notes and personalise them how you deem fit. For example, you can add small doodles to make it light-hearted and bring a smile to their face. The best thing is that you can convey the same “thank you for your hard work” message. Your employees can receive thank you postcards automatically through PostGrid’s direct mail tool.

#4 Emails

It is not as effective in conveying the “thank you for all your hard work” message as personalised mailers. However, email offers excellent flexibility and ease of use to business organisations. As compared to printed materials, email offers greater flexibility for personal and group communication. But you do have the option to bulk mail your letters using PostGrid’s automated direct mail API.

Personalisation is also relatively easy with emails. You can use a template and an automated email solution to quickly send hundreds and even thousands of emails with the click of a button. Until recently, businesses chose emails over postal mail precisely for this reason. The good news is that with an advanced direct mail solution,  snail mail is just as easy to use as email to express your gratitude for hard work.

#5 Gifts

Nothing says “thank you for all your hard work” more than a gift (preferably with a personalised note/postcard). It effectively shows your gratitude to the workers and how much you appreciate all their efforts for your company.

You can give away different types of gifts to your employees even if they don’t hold a considerable monetary value. As they say, it is the thought that counts and even an appreciation holiday can say, “thank you for all your hard work.”

Consider including a QR code or a PURL in your thank you for your hard work postcards for accessing non-tangible gifts. Implementing such gifts for your employees is significantly easier using PostGrid’s advanced direct mail automation.

What Is The Best Way To Send A "Thank You For Your Hard Work" Message To Your Employees?

There are different ways to send a thank you for your hard work message to your employees, including online and offline communication channels. Ideally, your employee appreciation message must emotionally impact them and show thoughtfulness in your communication.

You can only accomplish all this with the “thank you for your hard work” message using an offline channel. Sending a feasible and personalised letter or postcard shows the effort your company is willing to put in to show its appreciation.

Due to its nature, a letter or postcard with the right thank you for your hard work message can significantly impact the employees. Some other factors that make printed letters and postcards an ideal choice for your employee appreciation message are as follows.

Tangible Nature

One factor that makes your “thank you for all your hard work” message more effective in printed material is its tangible nature. It may not seem like a big deal to you now but think back to the last memorable email you received. You likely can’t remember any email that is memorable to you.

It is relatively easy to remember a letter or postcard you received because it is relatively rare to receive a message via postal mail. The tangible nature of letters and postcards makes them more memorable to your employees. Additionally, sending a thank your for your hard work message over mail shows your willingness to put effort and thought into your communication.

Personalisation

Another reason why letters and postcards are the best way to send a “thank you for all your hard work” message is high personalisation ability. PostGrid’s advanced direct mail automation tool lets you quickly and efficiently personalise your appreciation letters. The more you personalise your employee appreciation letter, the better its effect on your employees.

There may be better approaches than fully personalised thank you letters for your business. For example, this approach may not work if you have thousands of employees and want to send an appreciation letter to all of them. It is best to use a “thank your for all your hard work” template or multiple templates for your letters.

PostGrid offers a template gallery and editor that you can use to create templates for your business communications. That’s not all. You can connect PostGrid’s direct mail API directly with your website, CRM, or HRM (Human Resource Management). It allows you to personalise the thank you for your hard work message with your database and ensure its accuracy.

Automation

The primary concern most businesses have about using a letter or postcard for their employee appreciation letter is the time and effort it takes. Manually personalising, printing, and delivering large numbers of employee appreciation letters can be challenging. Fortunately, you can use automation to overcome these challenges and create thank you for your hard work letters.

PostGrid’s direct mail tool has advanced features and capabilities beyond simple automation of your letters and postcards. For example, you can use features like scheduled mailing to send birthday postcards to your employees and form a better relationship with them. You can send all types of thank you for your hard work letters using this feature, including special events.

Automation also minimises the risk of manual errors. It means you can effectively minimise the return rate of your appreciation letter. More importantly, the high deliverability ensures that your employees receive the “thank you for your hard work” message on time. Automating your communication efforts allows you to save valuable time, resources, and money.

Boost Employee Morale

Letters and postcards have a unique effect on recipients, whether you send them to your employees, customers, or business partners. Unlike any digital communication channel, they strike an emotional chord within the recipient. A thank-you letter or postcard seems more personal, which makes your “thank you for all your hard work” message more personal.

Due to this effect letters and postcards have on your employees, it appeals to their emotional side, effectively boosting employee morale. There is no other communication channel that can have the same impact on your employees as letters and postcards. Moreover, ignoring emails and text messages, including your “thank you for all your hard work” message.

Avoid Digital Overload

One thing you can notice about communication in the modern world is an evident digital overload. Every organisation and individual now use a digital medium for their communications. An offline communication channel like a letter offers a breath of fresh air at a time of digital overload. It can positively impact how your employees view your thank you for your hard work message.

Most people receive so much spam in their inboxes that they tend to ignore even their legitimate mail. At the same time, most people are excited to open their mailboxes and go through their mail. Direct mail even has a 90% open rate. Since you send the thank you for your hard work message to your employees, you can be sure they’ll open it.

Boost Employee Morale And Retention With "Thank You For Your Hard Work" Letters

Retaining a consistent talent pool capable of delivering the desired results can be significantly beneficial for business organisations. Ensuring employee satisfaction is the only way you can protect your talent pool and ensure the quality of operations. Also, when you thank your employees for all their hard work, they play a crucial role in your business.

A printed and personalised thank you letter is the best way to express appreciation to your employees. It strikes an emotional chord with your employees and shows thoughtfulness in your communication. And the best part is that you can send the “thank you for your hard work” letters using PostGrid’s fully-automated system.

Our advanced direct mail system addresses all your concerns about using a printed letter or postcard for your employee appreciation letter. PostGrid’s direct mail API connects seamlessly with your CRM or system solutions to effectively personalise your letters. With our direct mail API, you can ensure timely delivery of the “thank you for your hard work” message, effectively boosting employee morale.

Say “thank you for all your hard work” to your employees with automated letters and postcards using PostGrid’s direct mail API! Schedule a Free demo today.

Ready to Get Started?

Start transforming and automating your offline communications with PostGrid

SIGN UPREQUEST A DEMO

The post Thank You for Your Hard Work appeared first on PostGrid.

source https://www.postgrid.com.au/thank-you-for-your-hard-work/