Are Flyers An Effective Marketing Tool? How to Use Them to Get Best Results?
Marketers always seek new ways to promote their business and increase sales levels. They have tried it all—from newspaper advertising to email marketing and SEO.
However, there is one tool they just can’t miss- a marketing flyer. It is one of the most effective, engaging, and result-bearing advertising mediums that can guarantee a positive ROI.
We see flyers all around us: outside our all-time favourite cafe, at the local exhibition, snuck between a newspaper, in our mailbox, etc. It is common for businesses to use a marketing flyer now and then to achieve their objectives. However, remember that people only notice and respond to flyers that stand out from the crowd!
Luckily, you can use flyers in several ways, and one effective method is to send them as direct mail. It lets you connect with your target audience directly and personally. Also, direct mail is more attention-grabbing than digital marketing channels.
Further, we will discuss how effective are flyers for marketing. Also, we have listed some ideas and tips to help you make the most of your flyer marketing campaigns. Let’s begin!
Are Flyers An Effective Marketing Tool?
At PostGrid, we come across many questions, like- do flyers work for marketing? The short answer to this query is yes! And there are several reasons we give this answer to our clients, including:
Easy to Grasp
Unlike letters, a direct marketing flyer only consists of a few words and lines. Hence, it is easy to read and remember for your target audience. Also, its design is small and compact, making your words pop to gain more attention.
Flyers don’t need envelopes; they are like a self-mailer that allows recipients to read the message effortlessly.
Long-Lasting
Australians keep marketing mail in their households for an average of 17 days. It has a longer lifespan than emails and social media posts that people scroll through daily. Thus, using flyers to promote your business helps you get more bang for your buck by spreading awareness even weeks after your campaign is over.
Higher Read Rates
About 81% of Australians read their mail items immediately after receiving them. Furthermore, 65% of the recipients read every mail piece they get in their mailboxes. It proves that direct mail has the highest read rates.
Hence, sending a marketing flyer to every prospect can help you get their undivided attention and push them to complete the call-to-action (CTA).
Creates Personal Rapport
Flyers are interesting marketing pieces that allow companies to break through the clutter and create personal relationships. For example, real estate marketing flyers can help you introduce your business to your potential clients on a 1:1 basis. This way, people remember you better and would get in touch as soon as they need to buy, sell, or rent a property.
It works in the same way for all industries. Financial institutions can use a marketing flyer to talk about their new services that directly cater to a specific section of their audience. Or, a hospital can conduct flyer marketing to reach out to their old patients and thank them for using their services over the years.
Therefore, using flyers to promote your business enables you to deepen customer relationships and build brand loyalty.
Engaging and Result-Driving
Gone are the days when companies used boring and standalone marketing programs. You can get your prospects onboard only if you put enough thought and effort into your strategies. And one fun way to engage your existing and potential customers is to send a marketing flyer to them.
It has unique design elements and short messages that work better than lengthy explanations of your products and services. Also, it is easy to save and share with other people.
You can add a compelling offer and CTA to motivate your recipients to take action. Ensure that these elements are visible to them by making your artwork breathable and less cluttered. We will discuss more on that in a little bit!
Affordable
Some marketers think direct mailing is expensive compared to other advertising, and we do not deny this claim. But, you can reverse this fact by using automation. For instance, PostGrid’s print and mail services help you save up to 75% of costs while sending your direct mail items.
Though you have several direct mail options, a marketing flyer is your most affordable choice. They are small-sized and do not require envelopes—further lowering your costs.
How to Use Flyers to Promote Your Business?
Now that you are aware of the advantages of using flyers to promote your business, here are some helpful tips to allow you to get a positive ROI:
Define Your Campaign’s Mission
Your first step should be to write down your marketing goals. Ensure that you have already consulted your sales team and considered their inputs. It helps you align your sales and marketing teams more effectively and get the best results possible.
For example, suppose your sales team has tons of hot leads they cannot convert. Then, making these prospects the prime audience for your marketing flyer campaign can help you significantly.
Similarly, you can identify different requirements and shape your campaign outline accordingly. Start by finding the answers to these questions:
- Does my brand need to target specific demographics?
- How many real estate marketing flyers should I send out to get the optimum results?
- Is my goal to push prospects ahead in the marketing funnel or retain existing customers?
With the help of these answers, you can execute a marketing flyer campaign that brings you closer to your objectives.
Focus On Crucial Points and Add Value to Your Marketing Flyer
As said earlier, flyers are compact and can only carry a few sentences. Thus, you cannot afford to insert too many details and confuse the readers.
It is advisable to only focus on one key topic, like the launch of a new product or an upcoming event. Also, keep your words simple and sentences short to enhance readability.
It is best to use bullet points and small tables for using flyers to promote your business. They segregate your messages systematically and give readers a clear idea of what you are trying to communicate.
Additionally, you may add customer reviews, statistics, and testimonials to boost credibility. It showcases your brand as authentic and increases your prospects’ confidence in your products and services.
Select an Interactive Headline
Your marketing flyer headline is the first thing that your prospects read. Thus, make your headline engaging and interactive. It should give readers a glimpse into your business offerings. Also, the headline should make readers want to read the whole thing. Here are some examples for your reference:
- Are you tired of wall-stains? If yes, try out our new stain-resistant paint collection at a flat 10% discount!
- Why settle for a dull 9-5 job when you can join us and get paid for travelling! Call us now to learn how!
Our first example for a marketing flyer headline lets readers know that you are a paint manufacturing company. Furthermore, it also promotes your new range of products and allures prospects with a discount.
In our second example, you reach out to people with an exciting offer and give them an idea of your services. The headline contains an upfront CTA to encourage them to take action right away and not let the opportunity slip from their hands.
Using powerful headlines for your marketing flyer helps you win half the race. Now, your goal is to keep your readers hooked and take them further in their customer journeys.
Target Relevant Prospects
Your target audience may be vast and spread out among different demographics. Suppose you run a tea-powder manufacturing company and plan on using flyers to promote your business. In this case, it is hard to zero in on your prospects and choose an ideal audience for your campaign. So, what can you do to solve this dilemma?
There are two ways to deal with this issue:
- Make a list of customer-dense cities or localities
- Conduct generic marketing campaigns at random places
In this case, your best bet is to use letterbox advertising to cover specific neighbourhoods and generate brand awareness. Hence, knowing your target audience helps you understand what type of campaign will work best for your brand.
It is easier for businesses catering to niche markets, like B2B magazine publishers, Saas companies, luxury furniture brands, etc., to choose a target audience. Instead of conducting a generic advertising program, they can compile a segmented mailing list for their marketing flyer campaign.
Luckily, PostGrid’s print and mail API helps you launch effective targeted and generic campaigns with assured results.
Automate the Process
Automation can help you streamline your activities and save tons of manual effort. It also offers several features, like triggering campaigns, tracking, API integrations, etc. An effective online direct mailing company like PostGrid can help you avail of all the advantages of using flyers to promote your business using automated solutions.
How to Design a Marketing Flyer?
Designing flyers is not rocket science, but you still need to take care of a few things to make your campaign a success. You may have limited space for your artwork, but you can design an excellent artwork using the following points:
Incorporate Icons and Custom Illustrations
Find ways to replace elaborate sentences with icons whenever you need to create a marketing flyer or postcard marketing campaign. They are vector graphics that come in handy while designing small-sized direct mail formats.
Also, they are attention-grabbing because of their simplicity and recognisability. For example, if you want to promote your house-cleaning services, you can use custom icons of a vacuum cleaner or broom.
Similarly, restaurants can add food icons to their marketing flyer to represent different dishes and drinks.
You can also create illustrations that depict your products using these icons. They take less space and make your flyers more visually appealing.
Use Colours That Represent Your Brand
Using your brand colours in your marketing flyer design is one of the best ways to increase recognition rates. This practice also helps keep your branding consistent across offline and online marketing platforms.
Ensure that your flyers have the colours present in your logo. If your logo is green like Starbucks, let this colour dominate your design. So, your audience will start recalling your brand every time you send a green-themed flyer to them.
You can use your brand colours for your CTA, header, and icons. Or you may use the colours as your background for a more subtle effect.
Mix and Match Fonts
Fonts can bring dramatic differences to your marketing flyer. Sending out flyers with a single font may look professional but boring. On the contrary, adding more than two fonts can disrupt your artwork by making it look too busy.
Hence, the ideal way is to use two different fonts at the most. It allows you to give a creative edge to your flyers while making them more skimmable.
Also, take care to use fonts that match your brand’s personality. Tech industries might use standard fonts, but media companies opt for more decorative styles. Thus, determine your business type closely before settling on your marketing flyer fonts.
Include Large Images
Adding relevant imagery can also be a game-changer for your campaigns. Try adding larger images to make your flyers more impactful and persuasive. Here’s an example:
In the above marketing flyer, Domino’s decided to stick with large imagery and limit words—making recipients drool and take action right away.
However, an edtech firm may want to do the opposite and use a small image. Or a travel and tours company may plan on using a series of small pictures.
Either way, ensure that you use imagery that depicts your products and services in a relevant manner.
Add Interesting Design Elements
There is no limit to the level of creativity you can tap into while designing your marketing flyer. You can use different shapes or unique graphics to make your design stand out.
Also, it is smart to make your flyers thematic. For instance, you can use a Christmas theme while mailing flyers during November and December. There are many more theme options, like:
- Weekends
- Mother’s Day
- Halloween
- Valentine’s Day, etc.
Insert QR Codes and Personalised URLs
Always insert QR codes and pURls in your design while using flyers to promote your business. It acts as a CTA for your recipients and allows you to track your campaign performance.
All your prospects need to do is pull out their phones and scan the code. You can redirect them to any page you want based on your goals.
Even pURLs do the same job, but recipients are required to enter the link manually. Therefore, remember to keep pURLs short. You can also add the person’s name to the link to tempt them to visit your landing page.
Use Borders
Designers often use borders to finish off their artwork. However, you can change their usage and make it your design’s focal aspect.
Here are a few ideas:
- You can use them to separate the different sections of your marketing flyer
- Borders can take several shapes like circles and rectangles to add a creative change
- You can incorporate multiple colours in your borders to make them less conventional
Emphasise Your Event Details
Some businesses start using flyers to promote their business events, like press meets, trade fair participation, product launches, etc. It is an excellent way to make more and more people RSVP to your event and increase foot traffic.
You must emphasise the date and time of your event in your design. Make these aspects pop by differentiating them from the rest of the information. Also, don’t forget to add the different ways to register for the event.
Include Your Brand Logo and Contact Details
It isn’t enough to use your company name in your real estate marketing flyers. You should also add your brand logo on every offline and digital marketing artwork to increase brand awareness.
Another crucial factor to include is your contact information because it helps recipients get in touch with you. You may also add your social media handles to drive online traffic.
Leave Blank Spaces
Avoid overusing design elements in your marketing flyer. Instead, use simple and creative layouts that let you, leave enough negative space. This way, you can ensure that your flyers do not look cluttered, distracting your audience from the prime message.
Make Your Numbers Visible
Most people are not going to read every single word on your flyer. They might only look for how much discount you are willing to offer or what is the last date of the sale. Hence, take care to make these numbers huge and visible.
Why Should You Use PostGrid’s Print and Mail Services to Conduct Marketing Flyer Campaigns?
PostGrid allows you to plan and execute your direct mailing campaigns affordably and speedily. Our two-business days SLA saves you the trouble and time of spending weeks producing your items.
We have a vast range of reputed printers that print your marketing flyer in high-quality and complete other tasks, like:
- Adding tracking barcodes
- Printing postage imprints on items
- Presorting
- Assembling, etc.
Then, Australia Post takes over and assists you in delivering your mail to their intended recipients. You can track your sent items by logging into your PostGrid dashboard. It lets you check your mail status and monitor your campaigns in real-time.
PostGrid’s automated direct mail services offer several more features that aid your marketing flyer campaign performance, like:
- Address verification: It helps you standardise and validate your mailing lists before mailing
- Flexible pricing: You can select from our various membership plans according to your budget and needs
- Zapier integration: Integrate with Zapier to connect with over 1600 apps and expand your database
To Summarise
Now that you know how effective is flyer marketing, it is high time to recognise the significance of multi-channel marketing strategies. Conducting SEO campaigns is as essential as using flyers to promote your business. It helps you reach out to a broader audience and get more responses.
Also, sending out a marketing flyer to your prospects is simple and quick, especially using automated solutions like PostGrid. Our print and mail API ensures that you need not do anything manually. Also, it enhances your mailing efficiency and makes the process 50% faster.
Ready to conduct a marketing flyer campaign using PostGrid to invest less and get more? Request a demo now!
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The post Why Use Flyers as a Marketing Tool appeared first on PostGrid.
source https://www.postgrid.com.au/why-use-flyers-as-marketing-tool/
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