Insurance Marketing Strategies and Ideas
Do you find insurance marketing complicated? If yes, you are not the only one.
Insurance is a difficult topic for a layman to understand. And, many insurance agents struggle with making people aware of their services or products to get relevant leads.
To overcome this, they need to put in a lot of effort and educate people about insurance. Also, agents can help prospects understand their needs so that they can select the right policy or plan accordingly.
But, it is not simple! So, if you are looking for excellent insurance marketing campaign ideas, you have come to the right place.
In this blog post, we have compiled a list of the most creative ways to sell insurance. Dive in with us to enhance your business communications by adding these ideas to boost your sales, create relationships, and improve your brand image.
Let’s get started!
Creative Insurance Marketing Ideas
Here, we have listed the best marketing ideas for insurance agencies. Let’s go through them one-by-one:
1. Level Up Your Email Marketing Strategies
Email marketing is one of the most popular and effective marketing channels today. You can incorporate it into your insurance marketing plans to boost conversions.
Remember, sending regular emails to your customers is not enough because people receive tons of spam emails every day. The chances are, they might ignore your emails or move them to trash immediately after reading them.
It is your responsibility to use creative marketing ideas for insurance agents. Here are some tips:
- Draft attention-grabbing subject lines.
- Share informative newsletters through emails.
- Use strong and upfront calls to action.
- Use email auto-responders to reply back to your clients instantly.
- Create email sequences for your existing and potential clients.
- Personalise all your email marketing campaigns.
- Include an email signature consisting of your contact details.
2. Fulfil Your Corporate Social Responsibility (CSR)
Did you know that fulfilling your CSR duties can be a powerful marketing strategy for insurance companies?
There are many opportunities to gain popularity for your agency while helping others, such as:
- You may sponsor a small show in your locality like a marathon.
- Donate to a nonprofit every time you get a quote. It will convince more people to request quotes and buy insurance from your agency.
- You can conduct your own local charity events.
You can meet other business owners, local community members, and your customers. Also, you can get positive PR coverage in local magazines, newspapers, etc., increasing your brand visibility.
3. Make Your Phone Number and Location Visible Everywhere
Let us start by asking a few questions:
- How many clients have your business number saved on their phones?
- Does your location rank high on Google Maps?
Agencies may not pay much attention to the aspects mentioned above, but implementing them in the right manner can make a huge difference in your sales levels.
Encourage your prospects and customers to save your contact number—so that they can reach you if they have a billing issue or a query. Hence, they will always have access to your contact details and can refer to someone easily.
Make sure to add your contact information like email address, phone number, website link, address, etc., on every marketing item (both online & offline). Also, printing statements, invoices, and letters on your company letterhead can make a positive impact on your insurance target audience.
4. Focus on Content Marketing to Educate Your Clients
As said earlier, many insurance terms and products are difficult to understand for the general public.
You can use this fact to your advantage by educating your customers. Tell them about the latest insurance products and services available in the market along with their features.
The best way to do that is by developing robust content marketing plans- draft timely whitepapers, press releases, newsletters, etc. You may publish and share them online on your website and social media platforms.
From your agency’s recent accomplishments to trending insurance news, you can share anything to boost your digital outreach. But, be sure to publish valuable and original content only to maintain your brand reputation.
5. Combine Online and Offline Marketing Channels
You can combine your online and offline marketing tools to increase visibility and improve your brand image. Running several simultaneous campaigns allows you to get wider coverage and accelerate conversions.
But, keeping your marketing efforts consistent with your brand is significant. All your online and offline ads should be aligned with one another and give out the same message.
It makes it easy for people to remember you this way. Also, it helps increase brand recognition and strengthen relationships.
Another practice that can help you is printing marketing messages on all correspondence pieces like payment reminders, policy statements, etc. Thus, you can always be ahead of your competitors and keep your audience hooked.
6. Create a Functional Website
Most insurance businesses have websites, but some still don’t possess one. However, it is significant to have a functional and helpful website as it determines your brand authenticity.
Your website should be easy to navigate and look professional. Make sure you have a responsive website that works perfectly well on different devices. Also, it should allow you to publish and edit your content at any time.
As discussed above, let’s now add another way to boost your effort, which is adding a blog section. You can post genuinely useful articles on your blog page to solve your audience’s queries.
Let your blog speak about your services and how your insurance agency can help make people’s lives easier. The more value you provide, the more leads you can gather.
Also, work on your landing pages- they are one of the best insurance marketing strategies to connect with a broader audience.
7. Collect and Implement Customer Feedback
Customer feedback does not only help insurance companies serve their clients better but also market themselves.
You can conduct periodic customer surveys to know what they like and dislike about your agency. Then, you can publish all the positive reviews online or send them to potential customers by direct mail.
Furthermore, take care to monitor all online reviews as they can leave a lasting impact on your prospects.
8. Deploy Search Engine Optimization
Having a functional website does help you rank on search engines results pages (SERPs), but only to a certain extent. You can create digital footprints consisting of online reviews, inbound links, business listings, social media presence, content, etc.
If you don’t want to wait for your landing pages to work, you can use pay-per-click (PPC) to rank on Google, Bing, etc.
Also, pay attention to local SEO as most of your insurance products are relevant to specific states and territories. There are higher chances of a prospect entering “insurance agents near me” or “insurance agencies Sydney.”
9. Use Video Marketing
Did you know that 87% of marketers leverage video content to advertise their brands? Well, video marketing is among the top-notch insurance marketing campaign ideas and can do wonders for your business.
You can create your videos once and then use them to sell insurance for many years to come. Hence, it does not need a lot of investment and can fetch you a high ROI.
Here are some ideas for your video marketing strategies:
- Testimonials by existing clients.
- Risk management tips and tricks.
- “About us” or “What we do” videos.
- Tutorials on insurance products.
Remember to share your videos online and share the links with your prospects.
10. Go Old-School With TV and SMS Advertising
Insurance agents might often wonder how to market insurance products. The answer is simple- use all popular online and offline marketing.
TV and SMS marketing can sound too traditional and marketers might doubt if they still work. Indeed, they do and can influence a lot of people to buy from you.
11. Push Your Digital Marketing Efforts
There are several platforms for digital marketing for insurance agents like Twitter, LinkedIn, Facebook, etc.
Insurance agencies should often post online so that their target audience shares these posts or complete the said call to action.
You can post free or paid ads on Facebook and expand your LinkedIn connections. Respond to all your online leads and follow up regularly to close the deals.
Such online marketing strategies are among the most creative ways to sell insurance. You can create your own social media calendar, do collaborations, conduct giveaways, etc.
It is up to you how to make your insurance digital marketing strategy exciting and responsive.
12. Be a Part of Local Events
Australian Chamber of Commerce and Industry and other such business organisations conduct several local networking events. You can be a part of such events by buying a booth, but make sure that the event is relevant to your industry.
These events allow agencies to offer free insurance advice to people. It helps them with their lead generation efforts by solving queries and getting more people interested.
All their potential and existing customers can visit the booth, ask questions, and get to know the company better.
Plus, you can connect with prospects who are already interested in buying insurance. The one-to-one interaction helps you increase customer loyalty and boost confidence.
Apart from these events, you may also host seminars or webinars and invite your target audience to join.
13. Stay in Constant Touch With Your Customer Base
It is crucial to always stay in touch with your clients to increase customer retention. You can solve their queries, offer details about other policies, and thank them for their business.
Even a small gesture like sending a thank-you letter to customers can help you form better bonds and get repeat business.
You can also opt for sending handwritten letters and postcards to your old customers.
It will remind them of your agency, and there are chances that they might buy a policy from you again or talk about you with others. Hence, you can gather some mouth publicity and also get some conversions along the way.
These activities can turn out to be excellent insurance agent advertising ideas that can benefit you in the long run.
14. Provide Value
Insurance businesses can add value to their marketing materials by offering something to their audience. For example, if you send a personalised letter to someone, you can add a 5% discount on their premium.
Or, you can attach coupon mailers while sending something to clients as a sign of appreciation. The objective is to make your audience feel valued so that they continue their association with you.
Several insurance marketing campaign ideas include adding exciting offers that can persuade people to complete the CTA.
Also, make your CTA compelling and upfront. You can add lines, like:
- Contact us today to get the best rates.
- Get hassle-free insurance policies with just one phone call.
- Schedule a free session with our representative by clicking on the link below.
15. Get More and More Referrals
Sometimes, all you have to do to get referrals is to ask your clients for the same. As an insurance agent, you must talk to your clients and motivate them to refer to their friends, family members, and relatives.
Asking for referrals does not cost you time or money, but it can help you increase your sales levels considerably.
So, what can you do to get more referrals?
Firstly, Start by introducing a robust referral program that is easy to understand and participate in. Communicate about such a program with all your representatives as everyone should know how the program works and its benefits. This way, your clients can talk about your program with others and help you get several valuable referrals.
Remember to offer something to your customers for every referral, like gift cards, movie tickets, discounts, etc. These offers can incentivise them to get more people to buy insurance plans from your agency.
16. Know Your Audience
If you are thinking about how to sell more insurance, the answer is clear as a bell – know your audience. It may seem like something basic, but understanding your buyer persona in-depth can do wonders for your agency.
Some agencies buy insurance leads from third parties, but it is advisable to work with your own leads for a better response.
It helps you target more relevant people that match your customer profile. Also, you can use geo-targeting to focus on specific areas where most of your clients reside.
PostGrid’s direct mail API can help you build targeted mailing lists from scratch based on several demographics and locations. Hence, you can reach out to your customer look-alikes and increase conversion ratios.
17. Use Marketing Automation
Several marketing automation tools can help streamline marketing strategies for insurance agents.
You can automate your activities and save a lot of time and effort. Plus, you can get everything done more effectively. From lead tracking to email marketing, insurance agencies can apply automation to all their marketing and administrative tasks.
In fact, you can automate all the creative marketing ideas for insurance agents that we discussed above. It enables you to get the most out of these strategies and keep tabs on everything.
Furthermore, you can also automate your direct mail campaigns with solutions like PostGrid to get better results at lower costs. Thus, marketing automation can help you:
- Streamline your marketing plans
- Save time and manual effort
- Save agency’s resources
- Boost productivity
- Manage lead nurturing activities, etc.
How PostGrid’s Can Help Optimize Your Insurance Marketing Strategies
PostGrid can help insurance agencies to stay ahead of the competition by connecting with all their prospects.
It allows them to conduct successful direct mail marketing campaigns without any effort. All they need to do is integrate the API into their system and launch targeted campaigns that are sure to attract an excellent ROI.
Find some of our topmost features below:
- 2-business day SLA
- Address verification and standardization
- Zapier integration
- Mail Tracking
- Data security and privacy
- Periodic campaign reports
- Dedicated technical assistance, etc.
Also, you can send any number of direct mail items according to your requirements. You can continue launching flexible, quick, and cost-effective mailing campaigns with PostGrid hassle-free at the most affordable rates.
Wrapping Up
Every new prospect you connect with counts a lot in the insurance industry. It helps you expand your network and increase the number of leads in your pipeline.
Thus, insurance agencies should conduct several types of marketing campaigns now and then. They can also combine their direct mail and digital marketing strategies to receive better outcomes.
We hope that the creative insurance advertising ideas listed in this blog will be helpful to you in achieving your marketing motives.
Undoubtedly, automating your direct mail campaigns is on the top of our list. You can create, print, and send marketing collateral like postcards, letters, etc., with just a couple of clicks using automation. Here, PostGrid can assist you in launching result-driving mail campaigns that can keep your sales cycle running all year round.
You can print and mail anything from marketing postcards to transactional statements through our API. Sign up here to see how PostGrid can transform the face of your offline insurance marketing activities.
The post Insurance Marketing Strategies and Ideas appeared first on PostGrid.
source https://www.postgrid.com.au/insurance-marketing-strategies/
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