Top 6 Advantages of Direct Mail Fulfillment Services to Look Out For
Did you know that the global direct mail industry is worth $72.67 billion? This figure may surprise some marketers who think that direct mail is dead. However, several traditional mail statistics prove quite the opposite!
According to Australia Post,
- 81% of Australians like opening and reading their mail as soon as it arrives
- 56% of mail recipients share it with other household members
- 58% of recipients prefer offline mail for receiving crucial information
These statements justify that direct mail is a preferred communication channel by Australians, urging companies to get started with direct mail fulfilment at the earliest.
However, launching direct mail campaigns takes a lot of commitment and time. Most marketers spend weeks and months planning and executing a single mailing campaign. So, what can you do to avail the benefits of direct mail but avoid the legwork? The answer is using direct mail fulfillment services.
In this blog, we will discuss everything you should know about mail fulfilment services, including their benefits and features.
What is Direct Mail Fulfillment?
Direct mail marketing helps companies send marketing collaterals to their target audience and generate brand awareness. It is a crucial part of their advertising strategy, allowing them to generate more leads in their pipeline and increase conversions. But, there are several steps between planning a campaign and seeing results, which is why many businesses opt for online mailing services.
Using such services, companies get the opportunity to discuss their plans with direct mail experts and streamline their mailing activities. Doing so enables them to cut manual effort and organise their budget effectively.
Also, mailout services like PostGrid offer tons of features, like printing, envelope inserting, mailing, sorting, tracking, etc. As a business, employing these services can ensure success and improve brand reputation.
Direct mail fulfillment is apt for all stages of a mailing campaign:
- Planning: Most companies hesitate to conduct a direct mail campaign because of a limited budget. Fulfilment services let them work with their available resources. Hence, all sizes and types of companies can launch a direct mail marketing campaign flexibly.
- Design: The creative aspects of your advertising strategies decide if your campaign will succeed or fail. It is crucial to focus on this factor and come up with eye-catching and influential artwork. Luckily, an efficient mailing service can help you out with that!
- Production and distribution: Printing and distributing is naturally a daunting task that takes up most of your time. But, direct mail fulfillment companies such as PostGrid take care of these jobs smoothly and affordably.
- Tracking and measuring performance: Tracking helps you view the delivery status of your direct mail out in real-time. However, it may be hard to trace every item while conducting a campaign in-house—which is another reason to use fulfilment services. Also, they let you measure your campaign results accurately to keep you updated at all times.
Benefits of Using Direct Mail Fulfillment Services
As mentioned earlier the stages of a mail campaign that mail fulfillment services help you with. In this section, we will discuss some additional advantages, including:
Efficient Management
It is common for things to go out of hand during a direct mail campaign. For instance, your mail items with time-sensitive offers may reach the recipients late. Or your pieces may not get printed in the desired resolution. But let’s look on the bright side—if you take the risk and choose to conduct a campaign, it can drive a response rate of about 9% and even more.
You can simply reduce your risks and guarantee success by using direct mail fulfillment services. Hence, you can rest assured that everything goes according to plan—speedily and efficiently.
Reduced Costs
Monetary investment and results matter the most when it comes to marketing. But, these two aspects need not be directly proportional. Some marketers believe that the more they invest, the better are the results. However, you can launch a successful campaign even if you don’t have a giant budget—using PostGrid’s automated mail fulfillment services at industry-best pricing.
Our services help you invest in a campaign wisely and still get positive results with the help of accurate targeting, personalisation, and efficiency.
Preserve Brand Image
Sending direct mail out to the correct people and promoting your products and services is beneficial in more than one way. It helps you boost brand visibility and strengthen company-customer relationships. Thus, the next time a prospect needs something you offer, your company will be their first choice.
Using direct mail fulfillment, you can pave the way for your company to preserve your brand image and spread awareness about your offerings. An in-house campaign may let you execute a decent campaign with a few drawbacks, but fulfillment services enable you to conduct campaigns that truly make a difference. These services are specialised in a way that assures higher engagements and conversions.
Meet Changing Demands
Your mailing requirements may fluctuate from time to time. For example, your mailing volume might change, or you may need to send a few B2B letters instead of your usual B2C postcards. Such situations can cause a lot of chaos on being done in-house and break your campaign. But, outsourcing these tasks to direct mail fulfillment services can come to your rescue and meet your changing demands each time.
Also read: How to Write a Postcard in Australia?
Faster Turnaround Times
Sometimes, you don’t have enough time to plan and launch a campaign. For instance, imagine that your new season sale does not bring in a lot of customers. You decide to conduct a direct mail campaign to promote it just sometime before the sale ends.
In this case, it can get crazy for your marketing team to plan, prepare, and launch a campaign on such short notice. But, again, direct mail fulfillment services can help you avoid complications and execute a campaign just in time. PostGrid’s direct mail API offers an exceptional turnaround time of only 2-business days.
Maintain Quality and Consistency
Quality is the most significant characteristic of a direct mail campaign. Yes, your items would have reached your recipients on time, but are they worthy of getting a reply?
Hence, it is essential to remain consistent and maintain a branding quality to impress your recipients. You cannot distribute marketing pieces that don’t carry your logo, have a jumbled copy, or consist of blurry images. Mail fulfillment services ensure that your items are of top-notch quality and are in line with your brand standards.
Why Choose PostGrid’s Direct Mail Fulfillment Services?
PostGrid’s automated direct mail services offer all the advantages we discussed above. They allow you to get the best out of your mail campaigns and fulfil your marketing objectives. But, there are several more benefits that PostGrid offers in the form of the following features:
- Personalisation: PostGrid lets you personalise your mailing items through variable data printing—to increase the impact of your campaign.
- Suitable for all industries: Our flexible and extensive direct mail fulfillment services are for all types of businesses. The top industries that we serve are healthcare, real estate, financial services, education, retail & eCommerce, insurance, etc.
- Wide range of options: Enjoy a wide range of marketing mail choices with PostGrid as we offer complete direct mail fulfillment for various items, like postcards, flyers, letters, etc.
- Transactional print and mail: Unlike some direct mail fulfillment companies focused on marketing only, we also offer transactional mailing. Thus, you can print and mail your transactional documents—such as cheques, statements, and invoices easily via PostGrid.
- Bulk mailing: Our direct mail API is well-equipped to handle any number of requests. So, you can mail on-demand or in bulk according to your needs with the same efficiency.
- 99.99% deliverability assurance: Our address verification capabilities standardise and verify all mailing addresses before every campaign. Hence, you can be confident that your mail pieces are all set to reach the correct recipients without any issues.
- International mailing: Now, you can send items to any destination globally without thinking twice. PostGrid’s mailout services enable you to mail to any local, national, or international address via the same process.
- Security and confidentiality: Our services are compliant with several data privacy and security laws, like ISAE 3402, SOC-II – IRAP (Australia), Privacy Act 1988, etc.
- Timely reporting: Marketers can log into their PostGrid accounts and access precise campaign reports and analytics. Therefore, you can stay informed regarding your campaign’s performance and use the insights for your future plans.
- Zapier integration: Using our Zapier integration, you can connect with over 1600 apps and expand your database to no limits.
- Dedicated technical support: We value our customers and are always available for them. Our technical assistance team is available for you 24 x 7 and offers helpful solutions to your needs.
Conclusion
We hope that this blog helps you understand direct mail fulfillment in detail, allowing you to make an ideal choice for your business. Undoubtedly, it can transform the face of your offline mailing activities and generate the best results possible. PostGrid’s direct mail API assists you throughout your campaigns and ensures quality.
Talk to our sales team now to discover more about our full-suite direct mail fulfillment services available at the most affordable prices in Australia!
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source https://www.postgrid.com.au/direct-mail-fulfillment/
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