Healthcare Marketing Strategies You Should Not Ignore

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How To Ensure Effective Healthcare Marketing For Your Organisation In 2023?

Marketing is the Achilles heel for many healthcare organisations, including hospitals and other medical institutions. Mastering healthcare marketing seems more complex than saving lives because the results are often unpredictable. But what if we told you it does not have to be this way?

Most healthcare marketing campaigns fail to deliver the desired results because of a lack of understanding of how marketing works differently in healthcare. With the right marketing strategy and the appropriate tools, marketing your healthcare services becomes more manageable than it seems.

The problem is that most healthcare organisations have so much on their plate that they need more time to update themselves. So here we put together some of the best healthcare marketing strategies you can use for your medical business.

These medical marketing strategies enable you to access the following benefits for your healthcare organisation.

• Find prospective customers or patients for your medical organisation.
• Enhance strategic benefits for attracting new prospects in a highly competitive business.
• Enhance quality engagements with the target audience and ensure timely outreach.
• Drive better quality leads and boost the overall revenue of your healthcare organisation.
• Increase the ability to retain patients of your healthcare organisation.
• Connect with patients via different communication channels and establish trust.
• Optimise your healthcare marketing expenses and boost overall revenue.

The Top 5 Healthcare Marketing Strategies To Try In 2023

Marketing in the healthcare industry is complex and subject to various restrictions to protect patient’s privacy. Modern-day healthcare marketing involves using advanced automation solutions and a variety of communication channels.

You can implement new and innovative healthcare marketing strategies with the help of the latest tools and leveraging technologies, including automation. Below we discuss the most effective marketing strategies you can use for your healthcare organisation in 2023.

#1 Healthcare Marketing Via Direct Mail

Personalised direct mail is one of the most effective medical marketing strategies you can implement for your healthcare organisation in 2023. Every marketer knows the significance of personalisation and how much the audience appreciates it. The healthcare industry and its audience (or patients) are no different.

A personalised message resonates better with your audience. The best thing to enhance its impact is your communication medium. While online channels like email are convenient, they do not feel personal, like a printed or handwritten letter. Direct mail shows thoughtfulness and effort, which makes your healthcare marketing message more impactful.

But the best part is that you don’t have to put all your time and effort into sending personalised direct mail to your audience. PostGrid’s direct mail API can connect directly with your data management system to print personalised messages. You can use a template for printing your medical marketing mailer and bulk mail them within seconds.

And the best part is that your audience needs to realise how effortless it is for you to send a personalised letter using automation. From the audience’s perspective, you still put in the time and effort to send patient’s a personal message. But in reality, the healthcare marketing mail campaign takes care of itself once you create a template and set up the automation tool.

Below we discuss some of the best healthcare marketing ideas to implement for your hospital, clinic, or other healthcare organisation.

Boost Walk-In Traffic 

The healthcare industry is constantly evolving; patients can access healthcare services through mobile phones. However, the priority of every hospital and clinic is always to create more walk-in traffic. And the best healthcare marketing idea to accomplish this is through personalised direct mail campaigns.

You can use an automated direct mail campaign to target people within the vicinity of your organisation. Consider providing incentives in your medical marketing campaigns to encourage more walk-in traffic. Most people only visit the hospital once and when they have to, and providing a great offer can help you encourage them to come back.

You can also conduct public healthcare events as part of your medical marketing efforts to encourage people to visit your hospital. Healthcare seminars and free consultations are excellent ways to attract people to your hospital and engage with them. Sending a printed invite to the event not only boosts the number of attendees but also lets you give a detailed account of the proposed event.

Pick A Direct Mail Format That Fits Your Goal

One of the reasons why direct mail is an ideal choice for healthcare advertising is its flexibility in choosing a format. You can use different postal direct mail formats for marketing your medical care services.

Some of the most effective direct mail formats you can use for your medical marketing campaigns include the following.

Letters:

They are ideal for confidential messages, which is perfect for healthcare marketing as they usually contain sensitive information. You can use (enveloped) letters to target your existing patients with a personalised message, which can often include their health history.

Postcards:

Postcards are not ideal if you want to use sensitive information in your direct mail campaigns. But they are perfect for your healthcare marketing campaigns because they offer concise and clear marketing messages. More importantly, it lets you incorporate attractive images and make your marketing message memorable.

Self-mailers:

You may need to become more familiar with the term self-mailer. Self-mailers are mailers that you can send without an envelope. It means you can not personalise these marketing mailers with sensitive information. But you can use more attractive images to attract the recipient’s attention in one glance, which is impossible in enveloped letters. For your healthcare marketing campaigns, you can use self-mailers like postcards, brochures, Etc.

Brochures:

It is an ideal direct mail marketing material for your organisation if you want a visually pleasing method to highlight your healthcare services. The scope for personalisation in brochures is relatively low because you can’t use the patient’s sensitive information. But, it is an excellent medical marketing strategy if you want to market special events, such as a healthcare seminar.

Catalogues:

Hospitals and other medical institutions can use catalogues to provide a detailed description of their healthcare services. For example, you can include the details of the specialist doctors and their areas of expertise. The healthcare marketing strategy should also provide detailed contact information so the patients can effortlessly get in touch with your organisation.

Personalised Design And Copy

Another reason direct mail earns a spot in 2023’s best healthcare marketing strategies is high customizability. The right design, copy, and colour palette can make all the difference between a successful and unsuccessful marketing campaign. You can customise the mailer any way you like, but you must avoid cluttering design elements and providing unnecessary information.

Cluttering and unnecessary information can distract (or worse, bore) the customer from your marketing message. Moreover, you must be careful about including the patient’s personal or sensitive information in your mailer. The best way to ensure your direct mail healthcare marketing campaign is to use an advanced automation solution for direct mail customisation.

PostGrid’s direct mail API comes with a free template gallery and editor to create custom direct mail templates. The solution lets you upload and print custom designs for your direct mail medical marketing campaign. PostGrid can connect directly with your website and database to quickly print customised marketing materials for your marketing campaigns.

And the best part is that you don’t have to worry about the safety of your patient data with PostGrid. Our direct mail solution comes with stringent security compliances, including the following.

• IRAP
• PCI DSS Level 1
• ISAE 3402
• ISO 9001
• ISO 27001
• And more.

Compliances such as these regulate the use of patient information and establish security standards to safeguard the data. It means you can hand over your patient’s sensitive data to automated solutions like PostGrid for healthcare marketing without a second thought.

Utilise Reviews And Testimonials 

One of the best healthcare marketing ideas you can implement using direct mail involves highlighting positive reviews and testimonials. A whopping 88% of consumers go to online reviews before choosing a local business, and these statistics also apply to the healthcare industry. You can use direct mail campaigns to highlight your positive reviews and testimonials.

If your hospital or medical institution needs online reviews and testimonials, direct mail can help you get them. Consider sending a customised mailer to your patients and requesting a review. You can enhance the results of the medical marketing campaign by providing an incentive like a discounted consultation fee on their next hospital visit.

Include a QR code in the mailer that takes the customer directly to the review page. Using a QR code significantly enhances reader convenience. It can help boost the response rate for all your healthcare marketing mail campaigns. You can learn more about using QR codes from our previous blog, “Uses of QR Codes In Direct Mail Marketing.”

Enhance Lead Generation And Conversions With Data Targeting

Targeting the right audience is half the battle in implementing successful healthcare marketing campaigns. PostGrid’s direct mail solution enables you to use demographic data to your advantage and target suitable audiences. Simply knowing the demographic information of your target audience, such as their age, location, Etc., can give you an advantage over your competitors.

PostGrid offers address verification software that can access Australia Post’s official address database. It also comes equipped with geocoding capability, which enables you to plot the location of addresses on a map. Use the feature to identify patterns or clusters of customers and pitch a relevant medical marketing campaign to them.

You can use demographic data in many ways. You can use demographic data to target people within a specific group. For example, you can target older people above 60 with heart disease awareness campaigns. You can use the healthcare marketing campaign to encourage customers to get a checkup on their heart condition and so on.

Make the patient journey even more convenient by providing a QR code that they can use to set up an appointment. It encourages more audiences to set up an appointment and effectively boosts your lead generation and conversions. But make sure that you use a custom and attractive CTA in the medical marketing campaign to ensure the best result.

Utilise Thank Your Cards And Voucher Cards To Establish Trust

Much like welcome letters, thank you cards also positively affect people. It may seem like an irrelevant detail. But it significantly impacts how a person views your healthcare brand. Sending a thank you letter as part of your healthcare marketing campaign shows that you care for the patient’s well-being.

The thank you letter adds a personal touch to your relationship with the patient and creates long-lasting impressions. Sending a thank you card is a more subtle medical marketing strategy. It can help you in the long run because satisfied patients return to the same hospital. You can use a template and triggered mail feature from PostGrid.

Add a tangible discount coupon or voucher to the mix to make your healthcare marketing campaign even more effective. Thank you cards offer an excellent opportunity to utilise any promos you have for one of your healthcare services. It is one of the best ways to return patients to your hospital or other medical institutions.

#2 Healthcare Marketing Via Social Media 

Another effective channel that lets you run some of the best healthcare marketing ideas is social media. Hospitals, clinics, and even doctors must maintain an excellent social media presence to attract more patients to their business.

You can use educational content and use them on social media as part of your healthcare marketing campaign. For example, you can use educational videos, including Instagram Reels and TikTok videos, to market your healthcare services and establish trust.

Most people spend a significant amount of time scrolling through social media apps. In many ways, social media platforms are now what TV was before the internet. You have a wide range of audiences to target in your medical marketing campaigns.

More importantly, social media offer advanced targeting capabilities that can enhance your marketing results. Here are some of the best healthcare marketing strategies you can implement using social media as your communication channel.

Access To Your Healthcare Organization Via Social Media

The first thing you must do if you want to use social media for healthcare marketing is to set up all your social media channels. It involves creating a profile for your hospital or any other medical institution. Ensure you have a working profile on all major social media platforms, including Instagram, Facebook, and Twitter.

Creating a profile for your healthcare organisation is not enough either. You must complete the social media profile by uploading photos showcasing various attractive aspects of your medical organisation, such as the following.

• Include the photos of the healthcare facility and its infrastructure.
• Add pictures of your healthcare professionals and their specialities.
• Upload photos of patients (with their permission).

You must provide all your contact details to ensure that your medical marketing campaigns lead to the desired results. A patient visiting your social media channel should have easy access to the following information.

• Website
• Address
• Phone number
• Other social media handles.

Ensure all of the above information is public so any user can get the essential information. It is an effective medical marketing strategy because it is an extensive brochure of your hospital and provides all the necessary information.

Build a Community With Shareable Content

The purpose of any social media platform is to help you build communities. It lets you provide a way for your customers to become a part of your healthcare organisation. The best healthcare marketing strategies grow and propagate themselves organically, and social media helps you accomplish this.

Imagine sharing a blog post like “top 10 dietary habits to keep diabetes away” on your social media. The right audience is likely to click on the blog. More importantly, they will likely share the same with friends and family. You can use photos and links as part of your social media healthcare marketing strategy.

Prioritise Video Content For Healthcare Marketing On Social Media

Pictures, blogs, and other content are great for sharing. But one type of content that works best on social media is video, especially for medical marketing campaigns. Create and share fantastic healthcare videos to boost engagement and establish your expertise. Moreover, you can create a single video and repurpose it in several ways.

For instance, you start by uploading a YouTube video and use healthcare marketing to spread it across social media. You can use short clips to use as Instagram Reels and TikToks. Valuable and reliable healthcare video content creates a good impression on your audience and enhances your reach. With advanced video editing and automation tools creating a video is getting easier every day.

Use Detailed Analytic Data To Optimise Your Social Media Campaigns

Typically, every social media platform comes with a free analytics tool. You can use the analytic data from different social media campaigns to identify gaps in your communication. The analytics data lets you optimise or change your healthcare marketing campaigns.

Advanced analytic capabilities of social media let you determine how many people are watching your ads and how they interact with social posts. Utilise the analytical capabilities of social media platforms to ensure the best results for your medical marketing campaigns.

Use Direct Mail To Grow Your Community And Engagements In Social Media 

You can use direct mail to boost your healthcare marketing campaigns on social media. Direct mail is ideal if your social media accounts are relatively new or want to increase social media numbers. Send a personalised postcard inviting your old patients to like or follow your social media channels. Add a discount coupon or voucher to encourage the patient to take the desired action.

You can add a QR code to the healthcare marketing mailer to let the recipient directly access the relevant social media page. Besides that, you can also use direct mail to boost traffic to a specific post or special marketing event. Social media is an excellent place for publishing the success story of patients, conducting webinars and other special events.

In the initial stages, you can use healthcare marketing campaigns via direct mail to build your online community. A personalised direct mail can also help you boost the number of attendees of social media events you are hosting. PostGrid even offers a triggered mail feature that automatically sends an invite to like or follows your social media handles based on a triggering action.

#3 Healthcare Marketing And Content Marketing

Content marketing is a must for hospitals and one of the best organic methods for healthcare marketing campaigns. There are two primary goals for using content marketing for hospitals and other medical institutions.

One of the primary purposes of content marketing for hospitals is to get a higher search ranking for their website. A higher ranking website ranking means more organic traffic to your website. Hence, the right content can significantly benefit your medical marketing efforts and boost engagement.

Besides that, content marketing also helps you establish your authority over a subject. Helping the patient through your healthcare content allows you to show your expertise and earn their trust. Reliable content is the best healthcare marketing strategy to establish trust and attract patients naturally to your hospital.

Some of the best healthcare marketing strategies you can implement using content marketing are as follows.

Achieve Your Healthcare Marketing Goals Organically

The first step in a content marketing strategy is to define the purpose of your healthcare marketing effort. Align your content strategy with the end goals to get the best results for your content marketing efforts. Content marketing can help you achieve your marketing results organically by attracting the right audience.

For example, your healthcare marketing goal is to attract more people to a special event you are organising. In that case, you can create content that fits this healthcare marketing goal. You can use different forms of content, including videos, to promote the event across other platforms. By doing so, you can attract an audience organically from various channels, including social media.

Use Local SEO To Your Advantage

Healthcare is a local business, and the primary target audience for medical marketing lives within the hospital’s vicinity. Typically, people prefer to go somewhere near than halfway across the world to access healthcare services. You may already know that organic results no longer appear on top of Google search results.

The top section of the Google results now displays paid ads. Immediately after the paid ads, Google provides the user with local search results, and organic results appear after that only. Incorporating local SEO into your healthcare marketing can help you gain a spot in the local Google search results so that more people notice your hospital. And to do this, you need local SEO content, including blogs, images, and videos.

You can target the content to a specific area or postal code and the residents living in that area. Healthcare organisations can also incorporate other local strategies, including direct mail. For instance, you can familiarise your healthcare brand in a local area using medical marketing strategy using direct mail.

Boost Content Engagements Via Direct Mail 

The thing about using content marketing for your healthcare organisation is that you want it to reach as many people as possible. One way you can do this is by incorporating a direct mail campaign to boost your content’s reach. Direct mail lets you bring more people to your content, enhancing your medical marketing content space.

It is easy to bring customers to your online content using direct mail by including a QR code in the mailer. The QR code can lead the audience to your blog, a YouTube video or anything else you want. But you need to get the targeting right for this healthcare marketing strategy. PostGrid’s address verification tool can help you out with this.

Our address verification API has an advanced geocoding feature that lets you target specific local areas for your direct mail campaigns. It is ideal for raising awareness locally and improving your local SEO position. By doing this, you can effectively enhance the results of your healthcare marketing campaigns.

#4 Healthcare Marketing Via Paid Ads

Your healthcare marketing is incomplete if you do not use paid ads. Using paid ads can be significantly effective for hospitals and other medical institutions. It offers a sure shot of showing up in Google search results for specific keywords.

Your healthcare organisation pops up whenever a patient searches for something online regarding their health or medical conditions. Moreover, 7% of Google’s daily searches are health-related – this translates to over 1 billion health-related searches every day.

As you can see, ignoring paid ads for your medical marketing strategy is not an option if you can afford it. Not utilising paid ads is the same as saying, “I know this will generate more leads, but I’ll pass.” You can target specific keywords based on the health departments in your hospital.

Google Ads For Your Healthcare Organisation

Setting up paid ads for your healthcare marketing efforts may be challenging if you have yet to gain experience. You can start using Google ads for hospitals and other healthcare institutions.

Step 1: Define The Result You Wish To Achieve

The first thing to do before you set up paid ads on Google is to define the results you want from the healthcare marketing effort. Your goal could be to increase the number of healthcare appointments or enhance the reach of your healthcare website. Whatever your goals, you must define them before proceeding to the next step.

Step 2: Post Globally Or Locally

One of the first things Google asks you when implementing paid ads is whether you want to post the ad globally or locally. In most cases, hospitals and other medical institutions use local ads because that’s where their target audience resides. However, if you want to target your medical marketing campaign globally, you can easily do so with Google.

Step 3: Create The Copy For Your Ad

An advantage of using Google ads for your healthcare marketing campaign is that it helps you with the ad copy lines. You can also add appropriate pictures or videos for the ad. Finally, you can create a dynamic banner ad to be posted for Google searches with relevant keywords.

Facebook And YouTube Ads For Your Healthcare Organisation

When people hear online paid ads, they immediately think of Google. But Google is not the only channel you can use for your medical marketing campaigns. Other platforms, including Facebook and YouTube, also offer paid ad features that can be useful for hospitals and other medical institutions.

Facebook offers advanced targeting capability for their paid ads. You can use it to run highly-specific healthcare marketing campaigns. Consider creating a customer/patient persona to execute highly targeted marketing efforts.

Many people go to YouTube for healthcare-related queries and home remedies. YouTube is an ideal channel to target such an audience with your medical marketing ads. It would also help to have a YouTube channel with reliable healthcare videos to enhance your organisation’s credibility.

#5 Healthcare Marketing And Mobile Optimization

Most healthcare marketing strategies depend on digital channels, especially your website. A crucial statistic you should remember here is that 60.28% of all web traffic comes from mobile phones. It means more than half the web traffic comes from mobile devices.

More importantly, the user needs more patience to load around for a website to load. The user will likely navigate away from the page if the website needs to be more responsive or have a long loading time. You could use offline channels like direct mail to get a response for your healthcare marketing campaign.

But if the website is not mobile optimised, the user can quickly close the window wasting all the hard work you put into it. Hence, the success of your healthcare marketing campaign depends significantly on mobile optimisation.

Here are some ways to optimise the mobile experience of your medical marketing efforts and ensure a smooth customer journey.

Choose A Reliable Web Host

The web host has a significant role in determining how your mobile website performs. As you know, some hosts offer a better load speed for your website than others. Always pick a web host after checking the page load speed and the tools it can provide for mobile optimisation. You can implement more effective medical marketing campaigns with a better host for your organisation.

Consult With A Reliable Web Designer

The design of your website is another factor you must consider for mobile optimisation. First, ensure that your website is easy to navigate and intuitive. Moreover, the website must automatically adjust for mobile viewing to provide a seamless healthcare marketing experience. A reliable web designer can comprehensively analyse your website and suggest the necessary improvements.

Test Your Mobile Website

The last thing you must do after optimising your website for mobile devices is to test it out. Fortunately, several online tools can help you test your website and its performance. To execute successful healthcare marketing campaigns, you must optimise the following aspects of your website.

• Average response time
• Error rate
• Peak response time
• And more

Use Direct Mail To Boost The Lead Generation Of Your Healthcare Marketing Campaigns

We discussed several best healthcare marketing campaigns. However, direct mail offers the best option to boost lead generation for your healthcare organisation. There are several reasons why direct mail is the best choice for marketing hospitals and other medical institutions. It offers one of the best open and response rates for a marketing campaign.

Besides, PostGrid’s direct mail automation solution enables you to run direct mail campaigns with zero manual error. It allows you to personalise and bulk mail your marketing materials. Furthermore, PostGrid lets you combine direct mail into your digital marketing campaigns. Our automated solution effectively brings the best of two worlds to your healthcare marketing campaign.

PostGrid also offers an address verification tool to verify the patient’s address against Australia Post’s address database. It enables you to ensure the accuracy of your healthcare marketing direct mail campaigns. That’s not all. You can even bulk mail your healthcare marketing materials using our fully automated solution.

With PostGrid, you can make direct mail a part of all your marketing efforts, even if it is entirely online. You can boost engagement across multiple platforms, including social media. All you have to do to incorporate direct mail into your online medical marketing is add a QR code. Direct mail is the best channel to boost lead generation for hospitals and other medical institutions.

Do you want to know other innovative ways to use PostGrid’s direct mail solution for your healthcare marketing campaigns? Talk to our experts to find out!

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The post Healthcare Marketing Strategies You Should Not Ignore appeared first on PostGrid.

source https://www.postgrid.com.au/healthcare-marketing-strategies-you-should-not-ignore/

How to Ship Important Documents By Mail

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How to Send Important Documents by Post Securely and Speedily?

With data breaches on the rise, do you have enough options at hand to send important documents by post? We don’t think so! Well, it is crucial to know how to package and ship items safely and speedily. But, it can be hard to make the right choice!

Luckily, Australia Post handles the delivery of documents very well. It is one of the most reputed postal organisations globally and has several mailing services to suit your needs.

But are these options apt for mailing tax forms, invoices, and other significant items? There are several ways to ensure the security of your documents, like using good-quality packaging, mentioning the correct recipient’s address, etc.

This blog will cover how to send important documents by post. Furthermore, we will also talk about some easy steps that you can take to guarantee accurate deliveries.

Let’s get right to it!

Australia Mail Services to Send Important Documents by Post

If you need to send letter-form documents, Australia Post has several commonly-used services for you! They vary based on the mailing speed, features, and costs. We have enlisted the details below so you can make an informed choice:

Regular Mail

If you want to know how to ship documents with Australia Post, your first answer is Regular Mail. It is the most basic or standard mailing option in Australia. Naturally, it is also the cheapest, making it a good choice for everyday mailings. 

The Post Office takes between two to four business days for same-state deliveries. However, it takes up to six business days to deliver mail items to interstate locations. Prices start at $1.10 only.

Priority Mail

Priority Mail is a bit expensive, with prices starting at $1.60. But, it is an excellent option if you are looking for how to mail important documents. 

Australia Post delivers it in only two working days if your destination is local or falls within the same state. However, remember to factor in public holidays and weekends. 

Interstate deliveries might take up to four business days, depending on your item’s destination and origin. 

Express Mail

Express Mail is an ideal option for mailing irreplaceable, highly-valuable items, like passports. It is also the perfect mailing service for individuals and companies looking for how to ship important documents urgently.

Using this service, you can get your documents delivered the next day with free tracking. But, it is expensive as rates begin at $7.15. 

Please check the Australia Post’s website for updates or disclaimers regarding next-day deliveries. 

To keep costs under control, try using PostGrid’s direct mail services. They enable you to draft your documents, print, and ship at all-inclusive rates—helping you save up to 75% of costs. Here’s more about how PostGrid works. 

Registered Mail

Registered Mail is a premium service with rates starting at $4.45 only. It offers several helpful features to ensure that you send important documents by post safely, including:

• Proof of mailing (if you lodge an item at the Post Office instead of dropping it in a mailbox
• $100 insurance coverage. 
• Bulk discounts on buying rolls of 50 Registered Post labels. 
• Optional SMS and tracking notifications. 
• Proof of receipt with online tracking and signature on delivery.

You can pay for Registered Mail via three options:

• Prepaid envelopes
• Prepaid labels
• Mailing imprints

At PostGrid, we get several queries, like how to send important documents by mail in the safest way? And we always suggest Registered Mail because there are several features and optional extras that guarantee a secure delivery, like:

• Delivery confirmation ($2.95): Australia Post returns a card to the sender with the recipient’s signature. 
• Person-to-person delivery ($6.30): Your document is delivered to the addressed recipient only. 
• Extra cover ($2.50 for every $100 of coverage up to $5,000): If you send valuable items, you should consider buying additional coverage to protect them against damages. 

Australia Post Secure Collect

This mailing service is specially curated to send important documents by post to the correct recipients. Australia Post conducts an identification check before giving the item to the recipient.

However, please remember that the recipient needs to come down to the Post Office to collect the item. Once the document reaches the local Post Office, the recipient gets a collection advice notice.

Australia Post can also collect the payment on your behalf if needed.

How to Package Crucial Documents Properly?

Paper-type documents are fragile. Thus, try packaging them properly before mailing them because there are chances of damage in transit.

Using sturdy packaging helps you send important documents by post confidently. Try purchasing envelopes or packaging materials that cannot bend or tear. The purpose is to keep your mail contents intact inside the packaging throughout the journey.

Also, if you want your mail contents to remain confidential, avoid using see-through or windowed envelopes. Even if you wish to use windowed envelopes, ensure that only non-crucial contents are visible.

Some mailers also use waterproof plastic stickers to protect their shipping labels. It helps the postal workers read the mailing address even when the label gets wet under some circumstances.

Hopefully, that answers your question about how to send important documents by post. If not, our next section covers some more tips to help ensure safe document mailing.

Other Tips to Send Important Documents by Post Safely

Here are some more tips and tricks you can use while sending compliance and transactional mail via the Post Office:

Hand-Dropping Items

There are many laws and regulations protecting postal mail. However, your documents are not referred to as mail until they reach the mailbox or Post Office. Thus, try hand-dropping items at the mailbox or lodging them over the Post Office counter by yourself. Or, you can ask a trusted person to do the same.

Tracking Mail

Opt for the Express Mail or Registered Mail option to send important documents by post, especially for sensitive items that lead to data breaches. They can also help you get frequent tracking updates, ensuring that your mailpiece is safe.

Tracking also helps you spot potential issues instantly and alert the Post Office. If you don’t see your mail piece moving for a few days, it is advisable to contact Australia Post at the earliest.

Follow Up With Your Recipients

To keep your mail safe, try calling your clients or customers to ask them if they got the document on time. Your tracking update may show ‘delivered,’ but you must still follow up with the recipients to confirm. 

Choose the Optional Extras Whenever Needed

As discussed above, there are many extra services you can avail of with Registered Mail. They offer the safest way to post important documents. These options are ideal for high-end items or valuable documents, like tax forms or overdue bills. 

For example, imagine you want to contact a client that isn’t paid your dues for a long time. You tried calling and emailing, but nothing worked. In this case, you send them invoices with past due dates every fifteen days.

None of your messages meets with a reply, so you officially initiate a legal process. It is when your delivery confirmation cards can come to good use. They act as evidence that you tried contacting your debtor several times, hence, strengthening your case.

Send Documents Via a Secure Mailing Platform

Always select safe and lawfully-compliant direct mail services to send important documents by post like PostGrid. 

Our direct mail API and automation software are compliant with the Privacy Act 1988, PCI DSS Level 1, SOC 2 – IRAP (Australia), ISO 9001, ISO 27001, and ISAE 3402. Thus, we strive to keep your information confidential and safe.

How Can PostGrid Help Send Important Documents by Post Affordably, Securely, and Efficiently?

PostGrid offers a secure, digital space to companies for sending documents and other mail items hassle-free. Now, you can automate the entire process of drafting, printing, and shipping documents. It means that you don’t need to spend hours of your time doing manual jobs, like labelling, affixing stamps, packaging, etc.

Here’s what PostGrid offers:

• Free HTML and PDF design templates
• List compilation and address verification
• Print and mail fulfilment
• Real-time tracking updates
• Variable data printing
• Easy-to-navigate dashboard
• Bulk mailing
• International mailing
• Zapier integration

Also, PostGrid helps several industries send important documents by post, including:

• Real estate
• Financial services
• Healthcare
• Insurance
• Retail and eCommerce, etc.

To Conclude

We hope this blog helps you understand how to send important documents by mail. By choosing the ideal mailing service, you can ensure your mail items reach the right person on time.

Regular Mail helps you save money, whereas Express Mail assures next-day delivery. Therefore, choose according to the significance of your documents, budget, and other factors.

Australia Post offers many services to help mailers send documents based on their requirements. Furthermore, PostGrid allows you to streamline your offline mailing tasks and ship your mail items smoothly.

Our 2-business day SLA and flexible pricing help businesses save a lot of costs, time, and effort. You can also benefit from these features and send important documents by post safely using PostGrid; sign up now!

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The post How to Ship Important Documents By Mail appeared first on PostGrid.

source https://www.postgrid.com.au/send-important-documents-by-mail/

Edtech Marketing

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What Are the Top 12 EdTech Marketing Tips and Tricks to Use in 2023?

The education technology sector is growing massively over the last few years. In 2021, the global EdTech market was valued at over USD 254.8 billion last year!

The EdTech industry is vast and includes much more than companies selling educational materials digitally. It consists of:

• Digital media and educational tools
• School infrastructure
• Learning Management Systems (LMS)
• E-learning programs
• Information and Communications Technology (ICT), etc.

It is hard for companies to plan and execute their EdTech marketing strategies in a competitive zone. Plus, they may face many challenges, like not being able to contact the end decision-makers directly and dealing with lengthy selling processes. 

Luckily, marketing for EdTech helps you beat your competition and overcome these difficulties. This article discusses the most effective ways to connect with your target market and drive sales. 

The Best EdTech Marketing Plans You Must Employ

Below, we have enlisted all the powerful marketing strategies that benefit EdTech startups and help them grow.

Segment Your Audience and Personalise Communications

EdTech businesses need to fine-tune their buyer personas and focus on a niche market. Without such clarity, their marketing EdTech efforts are likely to fail.

Companies must conduct thorough market research to know their potential customers closely. They should try identifying the needs of a specific audience and offering specialised solutions accordingly.

You can start by determining your customer profile- are your customers parents of K-12 students?

Do you sell to school administrators directly? Do your services have more than one type of customer?

It will be easier to formulate advertising plans if you can answer such questions clearly and precisely.

The next thing you need to do is personalise your correspondence with your prospects and existing customers. You cannot use the one-size-fits-all approach in the EdTech marketing industry due to the ever-changing and highly varying needs of customers and growing competition.

Use your marketing research results to plan data-driven campaigns that target your relevant prospects and trigger responses.

Take Advantage of Content Marketing for EdTech

Content marketing is one of the best marketing strategies for the EdTech sector. As an EdTech business, you can post blogs that talk about how EdTech is transforming the face of education in the country. Make your blogs fun and interactive so that readers are motivated to engage with them.

You can choose and work on any EdTech marketing topic you want as long as it’s relevant and can increase your website traffic.

Consider creating a separate blog section on your website if you don’t already have one. Other crucial pages that your website should have include Frequently Answered Questions and Book a Demo.

Plus, you may add guest posts to popular educational websites to offer value to prospective customers and showcase yourself as an industry expert. Your EdTech content marketing strategies should revolve around creating a need and then offering solutions.

There are many more ways to level up your content marketing for EdTech games. For example, you can post whitepapers and ebooks to your website and share their links on social media. The more quality content you publish, the more are your odds of closing deals.

Create and Market Engaging Videos

9 out of 10 people say they want to see more videos from companies. Moreover, an average person is likely to spend at least 100 minutes each day watching videos on their computers or other devices. Thus, video marketing can prove to be a highly effective aspect of your EdTech marketing strategy too.

You can add download links, quizzes, opt-in forms, and other features to your videos to get more traffic and increase conversions.

Make sure to optimise your EdTech marketing videos for all types of devices and browsers. Also, try making short two to ten-minute videos to make them more consumable and shareable.

Develop Creative Social Media Marketing Programs

Both video and social media marketing are major components of your EdTech digital marketing campaigns. You can create interesting social media posts to engage with your audience and generate more leads in your sales funnel.

Social media marketing is also one of the most efficient inbound marketing forms that help you reach out to a broad audience.

Encourage users to interact with your brand by announcing giveaways, collaborating with influencers, and keeping up with the latest EdTech market trends.

Ask your long-term clients or customers to share your posts and leave valuable feedback. This way, you can win over the trust of your prospects and increase engagement on your posts.

Make the Most of Email Marketing

Email marketing can be used as an inbound or outbound EdTech marketing tool, depending on whether you want to connect with subscribed or unsubscribed customers. Either way, you can use it as one of the most result-generating EdTech marketing campaigns.

Email campaigns are helpful across all areas of the EdTech sector. It can help you communicate one-to-one with administrators, parents, students, school board members, coaching institutes, etc.

However, try coming up with some effective plans to increase your emails’ open and read rates. For starters, use attention-grabbing subject lines that either consist of a question or a promising solution to one of your customers’ needs.

Also, use segmented email lists to connect with your most relevant leads. EdTech market segmentation also helps you personalise your emails to match your prospects’ expectations better and make them feel special.

Consider Devising An Omnichannel EdTech Marketing Strategy

Omnichannel marketing plans are the best way to increase brand visibility and customer awareness in every industry. It can help you manage your marketing budget and connect with as many prospects as possible. For example, imagine your targeted audience using social media platforms like Instagram and Facebook majorly. In that case, it makes sense to utilise them both.

By doing so, you can create a consistent brand experience for customers and push them ahead of your marketing funnel. You can combine various offline and online marketing channels, like direct mail, email, pay-per-click, etc., to develop a solid strategy for omnichannel marketing in EdTech.

Know how to unite offline and online marketing channels for offering an integrated customer journey!

Employ Event Marketing

Seeing the huge size of the EdTech market, companies can try hosting events like seminars and conferences. They can invite other industry players to these events and motivate customers to visit them.

You can also participate in various events as key speakers, debate participants, etc. These events are excellent EdTech marketing tactics and can give a lot of exposure to your brand.

In the current Covid-19 pandemic situation, you can also consider hosting webinars and inviting all your prospects as part of your EdTech marketing strategy. This way, you can boost the importance of your EdTech solutions effortlessly and show people how they can make a huge impact in the education sector.

Print and Distribute Marketing Items

Direct mail is another solid EdTech marketing tool for EdTech businesses to use. They can reach out to highly-targeted prospects personally and win over their trust by sending direct mail items.

Recipients can share direct mail pieces with other people, which means your message will probably reach secondary audiences too. For example, you send a marketing letter to a student talking about your e-learning classes. Your letter is likely to be also seen by the student’s parents, who can influence the decision-making process significantly.

Such a direct marketing strategy for EdTech helps boost conversions and improve your brand reputation. If you need help conducting successful marketing for EdTech campaigns, use PostGrid’s automated direct mail services. They can help do everything from designing items to mailing them to the right people.

Improve Your Onboarding Processes

As an EdTech company, try to channelise your effort towards customer onboarding and support. Use a more customer-friendly marketing approach to improve brand image and attract new leads.

Customer onboarding should be one of your most crucial EdTech marketing strategies. Though it may not be great for customer acquisition, it works wonders to increase your retention levels.

Take care that your customers feel appreciated and valued at your company. Try assigning the same member from your sales team for after-sales support to help form personal relationships and feel special.

Quick read: PostGrid for Customer Success Teams.

Leverage Corporate Social Responsibility (CSR)

Fulfilling your CSR is not necessarily an EdTech marketing strategy but can subtly work in your favour. Several people like supporting organisations that complete their CSR duties vigilantly.

You don’t need to do something extravagant to attract your audience’s attention and boost your marketing EdTech plans. Donating to a nonprofit, sponsoring the education of some underprivileged children, or backing up small educational institutes or groups should be enough.

Look Into Search Engine Optimisation and Paid Search

As said earlier, the Australian EdTech market has hundreds of companies operating. Hence, it is hard to stand out from the crowd and make yourself known among customers.

Paid search is great digital marketing for the EdTech channel that lets you advertise yourself and get higher responses. Plus, it is cost-effective as you only pay for the clicks you get on your ads and not for the number of people who see them.

It would help if you also used SEO as a crucial aspect of your digital marketing strategy for an EdTech startup. It helps your online blog posts, videos, social media ads, etc., reach more people and attract higher engagement levels.

Automate All Your EdTech Advertising Tasks

Marketing automation helps you in several ways, like saving time, effort, and resources. It also increases the efficiency of your marketing efforts and improves productivity.

You can automate every EdTech marketing strategy from email to direct mail advertising campaigns. PostGrid’s direct mail API can help you automate every step of your campaign, like creating items, printing them, validating address lists, tracking results, etc.

Read more: Australia Address Format.

PostGrid’s Direct Mail Automation Solutions for the EdTech Industry

As established above, there is more than one way for businesses to promote their EdTech products and services. In fact, you can also get more creative and come up with other ways to contact your prospects, like billboard advertising. 

EdTech marketing is not simple as companies face several hardships throughout the way. But, it is also not impossible to achieve positive results and expand operations. 

PostGrid’s automated postal mail API can help you improvise your EdTech marketing strategy. Here’s how:

Build Segmented Mailing Lists

We already know the significance of EdTech marketing segmentation and how it can help you land better leads. PostGrid makes your job easier and allows you to compile highly-targeted mailing lists from scratch. This way, you can narrow down your target audience and reach out to prospects who will most likely buy from you.

PostGrid also helps you standardize and verify mailing addresses to avoid lost mail and returns.

Design Eye-Catching Pieces

Making your items eye-catching and appealing is a sure way to turn some heads. With our free HTML and PDF templates, you can get creative and create result-driving mail items.

Skip the Legwork of Printing and Stuffing

Direct marketing for EdTech firms can take a lot of your time and effort. Fortunately, you can use PostGrid’s direct mail API and automate manual tasks, like printing thousands of mail pieces, stuffing them into envelopes, and labelling them.

Integrate Our API Into Your CRM

EdTech marketers can integrate our API into various software applications, like Hubspot, Salesforce, Marketo, etc. Hence, they can start printing and mailing right from their CRM. 

Want to explore more about our Zapier integration? Click here.

Our zero-code integration makes your EdTech marketing efforts simpler and faster, as you can complete the entire process without any technical expertise.

Distribute Your Marketing Materials On Time

With PostGrid, you need not wait in a long queue outside the Post Office to mail your items. You can plan your EdTech marketing strategy, integrate our API, and get started!

PostGrid handles everything from design to distribution. Also, there are no minimum volume requirements or monthly fees in the picture. 

Measure Campaign Performance

You can access your campaign reports and insights from your dashboard. All you need to do is login into your PostGrid account and navigate your customised dashboard. 

Don’t have a PostGrid account yet? Click here to make one and see our top-notch services in action.

Conclusion

Marketing for EdTech sounds complicated and daunting. Maybe it is the case with some EdTech firms, but you can change that with some planning. All the EdTech marketing campaign ideas mentioned in this blog can help you achieve your goals and improve your ROI.

You can use PostGrid to streamline your offline marketing activities and get the best out of your EdTech marketing campaigns. Drop us an email now or request a demo right away!

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source https://www.postgrid.com.au/edtech-marketing-strategies/