Healthcare Direct Mail: Best Practices for Medical Mailing Services

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8 Healthcare Direct Mail Best Practices to Boost Patient Responses

The healthcare industry is booming and rapidly growing worldwide. The number of private hospitals in Australia alone is 601, and there are also 746 public hospitals! Moreover, numerous other healthcare institutions are available, including nursing homes, dental offices, pharmacies, testing centres, etc. 

So, how can you differentiate yourself from the competition and increase patient acquisition? Perhaps, healthcare direct mail can get you there, but you need to be creative and strategic to get the best out of it.

Direct mail is no longer traditional or outdated; it is data-driven, effective, and measurable. Also, you can automate the whole process using online healthcare mailing services like PostGrid.

You may employ several ways to improve your direct mailing efforts and get prospects to respond. This blog discussed these methods to help healthcare providers grow and achieve their marketing goals.

We will also discuss why medical direct mail marketing is still prevalent and how automation transforms this channel. Let’s begin!

What is Healthcare Direct Mail?

Direct mail is an offline marketing strategy that involves sending items, like postcards, letters, flyers, etc., to prospects. Though digital marketing is gaining more popularity, direct mail continues to thrive with up to an open rate of 66%.

It helps healthcare providers advertise their services to patients and form strong relationships. Moreover, healthcare direct mail improves brand images and boosts visibility.

Industries, like pharmaceuticals, healthcare technology, medical devices, etc., use direct mail to reach doctors and other crucial decision-makers in the healthcare field.

Why Should You Use Healthcare Direct Mail Marketing?

Offline mail is advantageous to your business in several ways, like:

People Trust Direct Mail

Many patients trust traditional marketing forms like mail the most to make their healthcare decisions. Naturally, selecting a physician is personal, and most people are anxious about making the right choice.

You connect with them emotionally and calm their fears using healthcare direct mail. Also, several data privacy issues have made people think online marketing channels are intrusive. Hence, they see direct mail as a simple and secure way to know brands and make informed decisions.

Healthcare Direct Mail Is Attention-Grabbing

74% of Australians pay full attention to direct mail. Thus, it has high open and read rates, making mail a crucial tool in your marketing kit.

You can communicate your offers, new services, latest accomplishments, announcements, etc., via medical direct mail. And there is a good chance that more than half of your recipients would read your message, increasing your conversion ratio.

You Can Narrow Down Your Audience

Direct mail marketing makes it possible to use data-driven demographics to reach out to relevant audiences. It allows you to cut costs and only connect with prospects most likely interested in your services.

Luckily, automated medical mailing services like PostGrid makes data segmentation and laser-focused targeting a breeze. You can compile top-quality lists focused on the following factors:

• Demographic: Gender, profession, annual income, age, number of children, etc.
• Geographic: Place of residence (to determine the medical situation in their locality and conduct location-based marketing)
• Psychographic: Lifestyle, habits, etc. (for example, are they smokers or have a specific medical treatment going on)
• Behavioural: Needs, preferences, and attitudes regarding healthcare services

Such targeted healthcare direct mail plans enable medical providers to generate awareness about their treatment plans and services among the intended groups of people. 

Direct Mail Is Highly Trackable

You can add trackable features, like pURLs and QR codes for your mail healthcare items. Thus, you may track every respondent’s actions and measure your campaign performance.

Fortunately, direct mailing services like PostGrid make it quick and painless to work with such elements.

You Can Get More Responses With Healthcare Direct Mail

Direct mail has a response rate of up to 9% for house lists and 4.9% for prospect lists. This figure is much higher than email, paid search, social media, and other digital marketing channels.

Hence, investing in medical mailing services helps you attract the most responses.

Direct Mail Is Tangible and Memorable

It is a physical reminder of your business to patients. They can stick your postcards to their refrigerators or pin them on boards. Thus, direct mail is also long-lasting and shareable.

You can make it memorable by personalising your content and adding eye-catching graphics. There is no need to do something extravagant; even a few minor details that are out of the box can help you increase engagement.

Top 8 Healthcare Direct Mail Best Practices

Below, we have enlisted the best and most effective ways to increase your direct mailing effectiveness:

Choose the Ideal Format For Your Messaging

It is advisable to select mail types depending on your offer and message. Many medical direct mail formats fulfil different objectives, like:

• Postcards: They are small and intact, making them apt to deliver short messages
• Letters: Letters are your best choice if you want to send personalised and confidential mail
• Flyers: Flyers are excellent for increasing foot traffic to your clinic or hospital. But, ensure that you include your location details accurately
• Self-mailers: These items are foldable healthcare direct mail pieces you can mail without an envelope. Hence, they are affordable yet look attractive enough to entice your recipients

Focus On Your Copy and Design

Your headline is the first thing people read when they get your mail healthcare. Hence, make it responsive, attention-grabbing, and exciting. Further, ensure to use bullet points and short, skimmable paragraphs if your message is lengthy.

Along with your copy, also try making your design unique. These aspects make your mail more interactive, helping you boost engagement levels.

You may use images that reflect your message and match your healthcare direct mail colours with your logo. They allow you to increase brand recall and recognition.

Add Patient Testimonials and Reviews

Inserting reviews from your existing and long-term patients allows you to add a credible effect to your items. Hence, instead of making claims, you can produce a trustworthy portfolio of your services.

You can also add links to video testimonials in your medical direct mail items, increasing online traffic. Hence, you can increase engagement on all channels simultaneously.

Thank Your Current Patients

Sending thank-you letters and cards to your existing patients is always beneficial to healthcare providers. It strengthens the provider-patient relationship and opens new opportunities for patient retention.

Thus, it is better to use this practice regularly to help reduce patient churn every year. The best way of doing that is by using PostGrid’s medical mailing services to trigger campaigns. You can set specific dates or events when you want to launch a campaign and send items to a relevant audience.

Always Add Your Location and Contact Information

Adding the location details helps patients locate your hospital or place of practice effortlessly. People are more likely to visit a healthcare provider who is not hard to reach. Thus, try adding Google Maps links and other details to allow patients to find your location quickly.

Another thing you should add to your healthcare direct mail items is your contact information. You may add your phone number, email address, website link, social media handles, etc.

Showcase Your Industry Knowledge

Direct mail is an excellent channel to showcase your expertise in the industry. You can also share helpful lifestyle tips to keep your audience hooked. The trick is to find topics that interest your patients the most and talk about them via healthcare direct mail.

A good idea to start is sending out weekly or monthly newsletters. However, avoid jargon and break down healthcare terminology into simple words that anyone can understand.

Use Healthcare Direct Mail to Send Appointment Reminders

Along with marketing, you can do so much more with direct mail, like sending:

• Appointment reminders to remind patients to visit you
• Patient statements, bills, invoices, etc.
• Test reports
• Mental and physical health records
• Insurance claim letters to agencies
• Discharge summaries, etc. 

Luckily, PostGrid’s automated healthcare mailing services help providers send all types of medical documents and letters easily. 

Use a Compelling Offer and CTA

Using a CTA and offer for your medical direct mail is a standard practice all providers should employ. You can add sentences, like:

• Scan the QR code below and get 10% off your first appointment
• Click the link below to book a free consultation
• Pay for your invoice today to get 5% off your next visit, etc.

Make your CTA up front to help people complete it instantly. Also, insert your offer and CTA in bold letters to make them visible to the recipients. Hence, they can make a decision even if they don’t read your whole message.

Automation in the Medical Direct Mail Industry

Today, marketers use direct mail at par with digital channels. CRM integrations, cloud-based software, event triggers, and Restful APIs like PostGrid have given a technological twist to mail. 

Healthcare marketers can now create medical direct mail in minutes by importing data directly from their CRM. They can automate everything from design and printing to mailing and tracking.

Hence, sending direct mail is as simple as conducting an email marketing campaign. You can complete all the steps online, and there is no need to drain your budget! However, healthcare direct mail automation is also helpful in other ways and helps you improve your ROI. 

Let us see how online direct mail services like PostGrid can be advantageous to healthcare organisations:

Data Management and Address Verification

Address verification allows you to mail to standardised, correct delivery addresses. Hence, you don’t need to deal with lost mail or returns. 

You may have thousands of prospect records in your database. But, it would be hard to use because it is incomplete or outdated. In these cases, medical mailing services like PostGrid help cleanse and update your data to increase the accuracy of your campaigns.

Design Templates

PostGrid also offers many professionally-built templates that you can use to design your mailers. You don’t need to hire a designer and pay extra for edits because you can do everything online.

Also, you can add customisations to your healthcare direct mail, like your brand logo, contact details, etc.

Variable Data Printing

VDP is a prime aspect of medical direct mail because you cannot mail the same pieces to everyone. For instance, you may need to discuss a person’s medical history to promote your services. Printing and sending highly-personalised mailers to recipients help catch their attention and get them talking to you. 

Print and Mail Fulfilment

Most automated medical mailing services, including PostGrid, provide complete direct mail fulfilment. Hence, you can skip contacting different vendors for every step and get your work done under one roof.

Mail Tracking and Monitoring 

You can also track your mail in real-time and see it moving toward your recipients. PostGrid helps you access your mail progress by logging into your account and navigating through your dashboard.

Furthermore, you may access the healthcare direct mail campaign analytics and insights to check the results. These reports are helpful to know what works best for your brand and plan the upcoming campaigns accordingly. 

Wrapping Up

Healthcare providers may need to get in touch with patients to promote their brand and improve brand reputation. With increasing competition in this sector, medical direct mail helps hospitals, clinics, etc., set themselves apart and prove their credibility.

There are several marketing channels to fulfil these objectives. But, healthcare direct mail is the most cost-effective and result-driving form. Also, people like getting mail and are responsive to it, making it the first choice for most marketers.

PostGrid’s direct mail API makes it simpler and faster for healthcare providers to conduct a mailing campaign. They can integrate the API into their CRM and start sending out items directly from their system.

Also, PostGrid is compliant with the Privacy Act 1988 and certified by PCI DSS Level 1, SOC 2 – IRAP (Australia), ISAE 3402, ISO 9001, and ISO 27001. Therefore, you need not worry about your data security and confidentiality.

Also, our healthcare mailing services offer flexible pricing plans and 24 x 7 technical support. Thus, you can print and mail transactional and marketing items to patients affordably and conveniently.

Request a demo to understand more about how PostGrid can help you draft, print, and send healthcare direct mail in one go!

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The post Healthcare Direct Mail: Best Practices for Medical Mailing Services appeared first on PostGrid.

source https://www.postgrid.com.au/healthcare-direct-mail-best-practices/

Online Document Print Services

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How Document Print Services Help Businesses Increase Mailing Accuracy and Cut Costs?

Did you know that 67% of companies globally believe there will be an increase in the demand for printing equipment in all sectors by 2025? But why? It is a popular myth that print is dead because digital evolution has taken over!

However, statistics suggest otherwise, and businesses continue utilising printed documents and items.

Most companies use document print services like PostGrid to cut manual effort and unnecessary expenses. Also, these solutions help businesses print documents of high quality, showcasing them as elegant and professional.

Ensure to select service providers that offer complete print and mail fulfilment to help you increase efficiency. Hence, you can complete all your direct mailing tasks in one go and at lower costs.

Now, you may wonder why can’t you email documents to your clients or customers? The answer is you can! But, you may still need to print documents and mail them, primarily those that need a physical signature. Also, offline mail gets more attention than email and boosts response ratios!

This article talks about online document printing that enables you to send traditional mail without draining your budget or wasting time. We will also discuss the different document types you can send using automated services like PostGrid.

Let’s begin!

What Is Document Printing and Mailing?

Printing and shipping documents is a daily chore for almost all companies. For instance, you may need to send a bill copy to a client who called the other day asking for the same. Or, you would want to send payment reminder letters to some customers who are yet to pay their dues.

Therefore, companies must draft thoughtful plans to optimise document printing and save costs. Moreover, they also need to reduce the manual effort that takes their staff hours and weeks to complete.

In short, document printing and mailing consists of:

• Drafting and personalising documents
• Printing them on high-quality paper stock
• Assembling and stuffing them into envelopes
• Affixing postage stamps and sealing envelopes
• Printing and sticking address labels
• Dropping them in a mailbox or taking them to the Post Office for lodging

Types of Documents You Can Send Using Document Print Services

At PostGrid, we get many enquiries, like ‘where can I print documents.’ Luckily, we provide print and mail services to help you out. But, let us discuss the different types of documents before we get into how PostGrid can transform your direct mailing needs:

Statements

This word can mean different things for various businesses. For example, banks and financial services send bank statements to their customers every month. On the contrary, other businesses send client statements reflecting their past transactions and outstanding dues.

Such document printing helps you get paid on time and keep tabs on every client’s buying history. But, it can be hectic and time-consuming to print and mail statements frequently.

Thus, you can try using a document print and delivery service to send out statements without compromising the work quality at your office.

Legal Documents

It is not hard to print documents for use within your organisation. Your staff might print out loads of papers every day for internal purposes. But, creating legal documents needs you to be careful. You cannot ship legal forms with typing errors or misspellings.

Also, you must follow several data security laws like the Privacy Act 1988. Thankfully, PostGrid’s document print services are PCI DSS Level 1, SOC 2 – IRAP (Australia), ISAE 3402, ISO 27001, and ISO 9001 certified.

Invoices

Drafting invoices is also daunting because there are tons of details to personalise. For instance, every invoice has different payment terms, due dates, amounts, particulars, sales representatives, etc. Thus, you may need to hire full-time employees to complete the task if you don’t use online document printing.

It would cost you more and still not guarantee accurate results. Your employees are human and would make some manual mistakes now and then. Instead, you can send accurate invoices that don’t need a lot of revisions, not giving your customers a chance to complain.

Contract Agreements and Renewals

Sending contract agreements via mail is a norm for many companies. It helps you seal a deal and move ahead with the transaction. If you are wondering ‘where can I print documents in Australia,’ it is because you are tired of processing contract forms manually.

The same goes for renewal letters that consist of tons of details. Also, it takes forever to print documents and send them via the Post Office.

Invitations

Invitation cards enable companies to invite their customers, business partners, stockholders, etc., to specific events. You may send out invitations for events your company will host like press meets or product launches. Or, you would like to invite people to your booth at a trade fair to increase foot traffic and boost visibility. Either way, you need an efficient document print and delivery service like PostGrid to get you started.

Credit Reminders

You will always have a list of unpaid dues and debtors. These could be clients that might have forgotten to pay their bills and need a little push from your side. Hence, you can print documents like payment notices or credit reminders to remind them. It allows you to reduce outstanding payments and regulate your incoming cash flow.

Newsletters

Biweekly or monthly newsletters help you keep in touch with your past and prospective customers. They comprise information about your new products and services, the latest industry news, upcoming events, etc. Hence, consider using document print services to send newsletters, increasing brand awareness and bridging communication gaps between you and your prospects.

Advertising Letters

A well-curated and creative marketing letter can bring in more business than you think. Direct mail statistics show that people like getting mail, and its response rates range up to 9%.

You can use PostGrid’s document print services to send:

• Customer onboarding letters
• Thank-you letters to loyal customers
• Advertising letters with sales discounts and other offers
• Holiday greeting letters, etc.

Companies acquire and retain more customers when they print documents like these as an integral part of their marketing strategies.

Features You Should Look For In a Document Print and Delivery Service

Try looking for helpful factors while selecting document print services for everyday operations. They should offer features that help you function more efficiently and speedily and include:

Customisation Options

Customising before you print documents is a prime characteristic that all vendors should provide. They should offer ample options for you to select from according to your requirements, like:

• Paper stock: There are several paper weights available for different documents. Also, you would need size options suitable to print your entire content on paper. PostGrid’s document print services have several sizes and weight choices to help you make your documents look as needed.
• Binding and coating: Sometimes, you may need to print documents that require binding though most of them only have two to three pages. Along with binding, you should also get coating and finishing options from your document print and delivery service provider.
• Templates: Not all providers offer ready-to-use templates for free to help you save on design costs, but PostGrid does. You can download any template in PDF or HTML format and use it as you like.
• Branding: Another crucial feature is branding, wherein you can add your company logo and contact information before you print documents. Also, such customisations include inserting images and changing fonts to help you speed up your document creation process. PostGrid’s direct mail API and the dashboard has several such choices, enabling you to draft your own documents. See the image below:

 

We make transpromotional mail a breeze for businesses. Using our document print services, you can brand your transactional documents and use them for dual purposes.

Often, people preserve transactional mail like invoices and receipts for a long time. Hence, you can increase brand visibility by adding promotional messages to your documents.

API Integration

If you want to save time on filling every detail in your documents, look for a direct mail API like PostGrid that integrates into your system. Using our document print services, you can fetch the required data within seconds and autofill all the fields automatically.

You can integrate PostGrid into your CRM, human resource management, billing software, etc. Some of our popular integrations include:

• Quickbooks
• Hubspot
• Salesforce
• Marketo
• Zapier, etc.

Also, the entire process does not take more than a few minutes. Our zero-code and native integrations help you use online document printing without technical expertise.

Bulk Mailing

Bulk mail needs you to obtain a permit and complete the necessary documentation. Hence, you should choose a document print and delivery service that accommodates your ever-growing needs. It should help you create and ship any number of documents you need.

PostGrid’s direct mail services do all the paperwork on your behalf and let you print documents in bulk. Our API is scalable and can work with huge volumes of requests simultaneously.

Tracking

Real-time tracking lets you stay informed on the status of your sent mail. It helps you print documents that are trackable up to the delivery point. Therefore, you can follow up with your recipients on time and increase the efficiency of your mailings.

PostGrid allows you to track items the minute you place an order. Thus, you can see the progress live and coordinate your other activities accordingly.

Ideal Australia Post Services to Help You Mail Documents Efficiently

Australia Post offers several mailing options to send different types of mail items. Below, we will discuss some of your primary choices that aid your online document printing and mailing:

Domestic Letter With Tracking Imprint

It is one of the most affordable choices for sending and tracking your documents. Using this service for document printing, you can get features like:

• SMS and email notifications
• $100 compensation cover
• Online tracking or extraction of delivery status files for bulk items

However, please note that you should mail at least 10,000 items annually to use this service.

PreSort Letters

This Australia Post service helps you send fully addressed mail, making it ideal for online document printing and mailing. You can avail of discounted rates if you send 300+ barcoded and presorted documents.

Plus, you get further discounts on selecting Regular delivery for documents that aren’t time-critical. It is also easy to pay for PreSort Letters because there are several options available, like:

• Postage meter
• Australia Post business credit account
• Cash
• Debit or credit card

Hence, it is a flexible option for document printing and shipping.

Print Post

If you print documents like magazines, newsletters, catalogues, and newspapers, Print Post can help you ship them accurately. It allows you to send personalised messages with your publications and save money by presorting the items.

Other features include a free return of undelivered mail and secure deliveries.

Please note that these options are for bulk mailing documents, and you may need to sign a pre-approved contract with Australia Post. You can opt for services like Priority Mail and Registered Mail, but they are expensive. Hence, use PostGrid’s document print services to send mail in any volumes and prevent signing long-term agreements as such.

More About PostGrid’s Document Print Services

PostGrid offers many more features that assist you in every step of your online document printing process. We have discussed some of them below to help you understand better:

Address Verification

There is nothing more annoying than shipping a crucial document to a client via express postal service and getting it returned. Often, the reason is an incorrect and invalid mailing address. We are sure you are too busy to check the accuracy of every delivery address before you print documents and mail them.

Hence, PostGrid offers automatic address verification for your mailing lists before mailing. You can upload your contacts as usual, and our solutions let you know whether they are correct.

Our document print services also standardise your addresses, helping Australia Post complete deliveries more quickly and efficiently.

Furthermore, PostGrid is AMAS-certified and offers a 99.99% deliverability guarantee. Thus, you can print and mail documents without worrying about mail returns and lost items.

International Mailing

If you operate overseas and need to mail documents to different countries, PostGrid has got you covered. PostGrid’s document print services allow you to send mail to more than 245 countries with the same efficiency. Moreover, we work to help you get the most affordable rates for international mailing.

Our solutions also enable you to reformat addresses according to the destination country’s postal guidelines and transliterate them. Hence, you can print documents and send them anywhere without thinking twice.

Adding Inserts

Your business can save tons on postage by adding marketing inserts with your documents. For instance, our document print and delivery service can help you send coupons, flyers, postcards, etc., in the same envelopes as your invoices. They can help you promote your offerings to existing customers and attract repeat orders.

PostGrid’s document print services also offer variable data printing to help you personalise your marketing inserts. Imagine a customer getting an eye-catching flyer carrying their name with their monthly statement. It makes them feel special and gets them excited about your brand.

Data Privacy and Security

Our solutions are compliant with all data protection and security requirements in Australia. PostGrid strives to offer you a safe and confidential platform for online document printing.

Flexible Pricing Plans

You can choose any membership plan based on your monthly and yearly mailing needs. They offer different prices to help you start mailing documents affordably and flexibly.

Thus, you no longer need to search ‘where to print documents near me’ because PostGrid provides everything you need under one roof.

Campaign Insights and Analytics

Naturally, you would like to know your campaign performance and reports. For example, suppose you add pURLs and QR codes in your documents to help customers scan and pay. In this case, your campaign analytics tell you the exact number of responses.

Therefore, PostGrid’s document print services allow you to access the campaign insights via your dashboard. They help you prepare well for your upcoming campaigns and double the engagement levels.

24 x 7 Customer Support

Our customer onboarding and technical support teams are always available to help you. Hence, you can integrate our direct mail API into your CRM and print documents effortlessly.

To Summarise

It is high time to organise your document printing activities and cut unnecessary expenses. The entire process includes numerous tasks that lower your staff’s productivity and affect your daily operations.

Using PostGrid’s document printing and delivery service, you can automate everything and focus on other business areas. It allows you to print and mail documents 50% faster and 5x more efficiently.

You can integrate our API or use our direct mail automation software according to your needs. Sign up here to see how PostGrid’s document print services can help you send different mail items effectively!

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The post Online Document Print Services appeared first on PostGrid.

source https://www.postgrid.com.au/document-print-services/

Patient Statement Services: Automated Mailing of Medical Records & Statements

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How To Use Patient Statement Printing Services For Effective Healthcare Communication?

Healthcare organisations like hospitals deal with a tremendous number of internal operations every day. Optimising patient communication is not a strong suit for most healthcare organisations. Even something as simple as patient statement printing is not an easy task for hospitals.

We get it; healthcare organisations have bigger things to worry about than sending patient statements.

But what if we tell you there is a way to optimise your patient statement printing delivery. How would you feel about optimising patient communication without lifting a finger? And would you believe us if we tell you that you can do all this while saving money and resources for your healthcare organisation?

Using patient statement printing and mailing services for your healthcare organisation could be the answer to your questions, let us see how.

What Is a Patient Statement?

A patient statement is a medical or hospital bill that a patient needs to pay for all the healthcare services they received. Healthcare providers like hospitals and clinics send out numerous patient statements daily via regular mail or electronically.

The statement summarises all the services rendered by the healthcare provider and a breakdown of the healthcare charges. Healthcare organisations usually outsource patient statement printing as they do not have the equipment or resources for bulk printing and mailing.

Patient Statement Printing Services

As you can infer from the name, the patient statement printing service involves printing and delivering patient statements. Most healthcare organisations, including hospitals and clinics, use this service to streamline patient communications.

Healthcare providers like hospitals spend significant money and time sending patient statements, especially when it comes to postal mail. Nonetheless, many patients still prefer to receive their healthcare documents in physical form.

And sometimes, hospitals send patient statements via mail and electronically so the patient does not miss them. Another reason to employ a medical statement printing service is automation. Advanced print and mail software solutions like PostGrid fully automate sending patient statements.

Why Should You Employ Patient Statement Printing And Mailing Services?

There are numerous reasons why healthcare providers like hospitals, clinics, etc., employ patient statement printing and mailing services. We already saw the primary benefits of outsourcing your healthcare communication. Below are some compelling reasons that push healthcare organisations to outsource the printing and delivery of patient statements.

Easy Customisation of Patient Statements

Easy customisation is the most significant advantage of patient statement printing and mailing services. When we say customisation, it isn’t just limited to changing the name and address of the patient or printing accurate details of their healthcare services.

A patient statement printing tool like PostGrid allows you to customise the content and the envelope of the statements. Customising the statement envelopes with your hospital logo and brand colours enables the patient to identify the sender quickly.

One of the reasons why patients miss your patient statements is because they misidentify your mailer as junk mail. Customising the envelopes eliminates that risk and boosts your mailer open rate significantly.

Saves Money and Resources

The primary reason why some hospitals do not use patient statement printing and mailing services is that they think it’s expensive. But in reality, the hospitals that do not outsource their statement printing process lose more money.

Let us explain why you are losing more money without a patient statement mailing service. Assuming that you send out patient statements weekly, the patient statements must reach the patient accurately. Naturally, you may think that your patient statements reach their destination accurately.

But what if it doesn’t? You likely already have a high return or mediocre deliverability rate for your mailers. Of course, this is a manual process we are talking about here. Even scarier is that it doesn’t take much to print to the wrong address. Everything from misspellings to fraud attempts can lead to undelivered mail.

Address Verification

To ensure your patient statements always reach their destination, use a patient statement mailing that offers address verification. For example, print and mail automation tools like PostGrid also provide an address verification software that guarantees the deliverability of your mail.

The address verification tool matches your patient’s address against Australia Post’s official address database and verifies its deliverability. You can do the same with international addresses, as PostGrid has access to all significant address databases worldwide.

Hence, patient statement printing and mailing services like PostGrid ensures the deliverability of your hospital’s medical documents. Not only does it directly save money on the statement mailing process, but it also boosts the rate of on-time medical bill payments.

New Responsibility Distribution

A discussion on layoff usually follows the debate on automation in any industry vertical. However, with patient statement services, it won’t be your biggest concern. Why? Because hospitals and clinics usually have a dedicated printing facility.

And even if they have a dedicated printing facility, the chances are it is not an elaborate one. The truth is that printing patient statements are not a core function of your healthcare organisation. Hence, medical statement printing services facilitate new responsibility distribution within your organisation.

New responsibility distribution can mean two things. One, you can move your employees from patient statement printing and mailing to another aspect of your healthcare organisation needing help. Or, you can free up responsibilities for the person taking care of patient statements besides their primary responsibility at your organisation.

Better Accuracy and Lower Risks

Having in-house patient statement services may seem convenient at first glance. But, if you examine it further, you will see several risks involved in printing patient statements by yourself. For instance, there will always be some human error in an in-house process.

Manual or human errors are not so easy to eradicate because, after all, we are humans. Even missing a single digit in the postcodes could mean the patient will not receive their medical bill. Employing patient statement printing and mailing services like PostGrid eliminates this risk.

Furthermore, healthcare communication deals with sensitive data. There are international and national compliances like HIPAA and GDPR that regular hospitals cannot handle alone. A compliant patient statement printing service like PostGrid can bypass these regulations and protect your patient data.

Shortens Days Sales Outstanding (DSO)

Days Sales Outstanding or DSO refers to the time required for your organisation to receive service payments. When it comes to the healthcare industry, the DSO is anywhere between 40 to 45 days. Using a medical statement printing service, you can minimise the DSO for your organisation.

No, we do not imply that merely sending and receiving patient statements minimises DSO. But, you have the option to add services to speed up healthcare payments. For example, you can print a QR code or pURL that leads the customer to an online payment gateway.

Furthermore, you can even provide affordable healthcare plans to boost your healthcare payments. Employing patient statement services like PostGrid allows you to provide these payment options to patients. You can also use a similar approach for your healthcare marketing mailers and implement a multichannel marketing strategy.

Factors To Look For In a Patient Statement Printing Service

Above we saw why your healthcare organisation needs a patient statement printing service. Now let’s see how you can pick an ideal service provider for printing your patient statements and other medical documents. Following are the main factors you need to consider when searching for a print and mail partner for your healthcare organisation.

Statement Customisation Capability

The first thing you need to ensure when selecting patient statement services is to ensure they support customisation capability. It includes not just the patient statement itself but also the envelope you use to send it.

Tracking and Status Updates

Ensure the service provider you choose allows you to track your mailers and get accurate information about their status. The patient statement services should also give you access to the necessary analytic data for streamlining your internal operations. 

Address Correction and Verification

Ensure the service provider you choose offers an address correction and verification capability. Use tools like PostGrid, which offers fully automated print and mail service and address verification.

Marketing Capability

Your patient statement printing tool should offer diverse capabilities and at least allow essential marketing capability. For example, you can use PostGrid’s tool for sending marketing materials and inserts, including brochures, postcards, etc.

Conclusion

Healthcare organisations like hospitals deal with many internal operations, and optimising communication often takes a backseat. However, doing so could do more harm than you think and lead to unnecessary losses. Hence, hospitals must employ patient statement services.

Using an advanced software solution like PostGrid, you can easily optimise healthcare communication via mail. It allows you to customise your patient statements, including the envelopes. Furthermore, it saves you valuable time and resources by boosting the deliverability of your medical documents.

It is also worth noting that medical statement printing services like PostGrid comply with international and national regulations. PostGrid ensures the security of your patient’s sensitive information, so you don’t have to worry about data leaks.

It would be best if you also made it a point to select patient statement services that support marketing operations like PostGrid. Doing so can ensure superior communication marketing capability for your healthcare organisation.

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The post Patient Statement Services: Automated Mailing of Medical Records & Statements appeared first on PostGrid.

source https://www.postgrid.com.au/patient-statement-automated-printing-mailing/